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News from Databroker

Welcome to Databroker News where we will be regularly posting articles, announcing new data lists, commenting on industry news, sharing data gossip, as well as the posting the odd satirical piece about the world of data and direct marketing.

8th September 2015

Part 5: The Final Score on the BID vs. RID Debate

John Keating

Written by: John Keating

This is Part 5 of an ongoing series, to read the previous parts click here: Part 1. Part 2. Part 3. Part 4.   Part 5 of the Altrincham BID v RID Debate – Final Score Today, we look at the final part of the BID process – Experience Altrincham. If you recall, we were […]

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Altrincham-George-Street
24th August 2015

Part 4 of the Great Altrincham BID or RID debate

John Keating

Written by: John Keating

Part 4 of The Great Altrincham #BIDvRID debate Welcome to part 4 of our blog series on Altrincham’s proposed BID (Business Improvement District). It’s worth catching up with parts 1-3 before reading this so it all makes sense and you know where we’re up to. Today, we are continuing our look at the proposed projects […]

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Altrincham-Town-People-Walking
21st August 2015

Part 3: The BID Current Proposals – #RID or #BID

John Keating

Written by: John Keating

UPDATE: Since this  blog was posted,   this article has been published by the Manchester Evening News  about another fantastic, influential local business that’s been forced to close its doors due to the problems mentioned below, including a lack of parking and the looming presence of the Trafford Centre turning the high street into little more […]

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19th August 2015

Part 2: The Business Make Up of Altrincham – #RID or #BID

John Keating

Written by: John Keating

To read part 1 of this series, click here. To read part 3 of this series. click here. To read part 4 of this series, click here. To read part 5 of this series, click here.     Part 2: The Business Make Up of Altrincham – #RID or #BID Today’s blog is on  the […]

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19th August 2015

Part 1: Are we voting for a BID or a RID? #Altrincham

John Keating

Written by: John Keating

This is the first part of an ongoing series analysing Altrincham’s Business Improvement District proposal. To read parts 2, 3 and 4, click here: Part 2. Part 3. Part 4. Part 5. The Altrincham Business Improvement District Today, I got  a letter  regarding Business Improvement District (BID) in Altrincham. For those who  don’t know or […]

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9th July 2015

And Another Thing – Sky Atlantic: The unofficial living room monopoly

John Keating

Written by: John Keating

As consumers, we’ve never had so much choice when it comes to TV. Hundreds of digital channels broadcasting to all tastes and demographics – whether it be cartoons, films, sports, religion, shopping – it’s all there. So with that in mind, why is it that  only Sky Atlantic can seem to produce a decent programme? […]

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13th March 2015

What Are Email Marketing Benchmarks?

John Keating

Written by: John Keating

The marketing industry loves two things: buzzwords and benchmarks. First, we learn what a ‘hard bounce’ or a ‘click to open rate’ is, then we try and figure out if ours is any good or not. We’ve put together a handy help guide to  cut through the jargon and give you some idea of what […]

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13th March 2015

And Another Thing – Jeremy Clarkson, the BBC and the “Fracas” in the Dales

Edward Westbrook

Written by: Edward Westbrook

  There is no denying that Jeremy Clarkson is an individual that divides opinion. Never the less, love him or hate him, you have to admit he is an outstanding self publicist. Knowing what will trigger conversation, discussion and even argument Jezza is enormously successful at ‘it’ and has become an incredibly wealthy man in […]

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