WRITTEN ON May 17th, 2012 BY admin AND STORED IN Data Broker

Tags: b2b data, b2c data, data broker, databroker

The world of politics has had a interesting few weeks.  The Leveson inquiry into press standards and phone hacking continues.  Who hacked who, who knew, who denied knowing, and who lied about knowing.  Then there were the council elections, and true to historical mid-term form the Swingometer was kept busy.  It is the British way, we won’t vote that way in a General Election, but give us any opportunity to kick the political elite in their Big Bens and we will take it. 

At the heart of both politics and the media is the issue of trust.  In politics loose the trust of the people and you will lose your seat.  In newspapers if you lose the trust of your customers you will lose your readers.  In the world of Data, trust is also everything and we at Data Broker are trusted experts (please see our testimonials…..)

Data Broker data experts you can trust

As members of the Direct Marketing Association, Data Broker upholds the highest professional standards.  We ensure that all of our data recommendations are made with our customers best interests at heart.  We only source data from trusted accountable sources and we only supply data with the highest quality guarantees available in the market place today.

Data Broker will supply B2B Data and B2C Data to strengthen your brand and to drive customers to your business.  Genuine impartial expert advice and prices guaranteed to give your ROI a boost.

We don’t hack phones, take payments in brown envelopes, or commission aircraft carriers that do not have planes.  We are also not responsible for droughts in the middle of monsoons, taxing Grannies (and pasties), Scottish independence, or the collapse of the economy.

Politics for rascals, singing corner for chart sounds, and Data Broker for data.  0161 941 5700 or email info@data-broker.co.uk

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON May 15th, 2012 BY admin AND STORED IN Data Broker

Tags: databroker, list broker

Sales and Marketing when done effectively is arguably the most important aspect to a successful business.  However when done lazily, it’s just irritating and all too often Data Broker are fielding poor sales calls or receiving lacklustre email adverts that just follow the latest ineffective trends.

You may have noticed a new nonsensical language has cropped up which pollutes sales messages to the core.  I can only assume such language is designed to hoodwink and make us buy their respective products.  At Data Broker, jargon is banned.  Get out and stay out, drop & roll Jargon, there is no place for you here…

It would be great if more companies followed suit so we could all just work harder and smarter and not have to waste time trying to decipher the latest “outside the box, full-service, best-in-class” offer from some un-trustworthy supplier.

Enjoy some of the naff words that are part and parcel of data business speak at the moment.

Solutions
Ugh…This word gets tacked onto anything these days and what does it mean?  Nothing tangible that’s for sure. 

To all the sales guys out there that talk in such nonsense riddles, think about this; “Alan Partridges Personal Development Plan: Forward Solutions TM in association with Whiskers.”  Alan Partridge, a legend of course, but nevertheless a comedy character, who uses the phrase “Solutions”…

Do we ever use this type of terminology outside of working environments? No, because if we did, people would cross over the road when passing by and we wouldnt have any friends.

Holistic
The buzzword of 2007 is making a comeback it seems.  While younger and fresher than Steps, it’s still no less welcome. 

Often found before words such as “View”, “Approach” and of course “Therapy”.  I wonder how long it will be before some marketing genius’s decide to move sideways and use that for further inspiration.

What price for Homeopathic Marketing in 2013?  Will sales guys be ringing up Databroker offering a revolutionary new dataset which “combines alternative feeds and views at a acupunctuary level”?!

Possibly, people use the terms such as ‘Deep Dive’ for Forecasting or ‘Idea Showers’ to think about something so why not?

Customer Centric
Very much in the same vein as Holistic, Customer centric is just another load of twaddle which translates to think about the customers needs…..hmmmm ok.

 Shouldn’t all business’s be doing that anyway?  Can Customer Centricity be measured?  Can you be Customer Centrii?  I imagine if you measure your time terms of how much bandwidth you have, then you probably can…

And finally, a very astute lady who made an enquiry to us summed it all up on her twitter feed. Thank you Emily. Excuse the choice language – its hers not ours!

“If you’ve ever used the word ‘synergy’ in earnest and didn’t think it made you look like a t**t, you’re wrong and also wrong in the head”

Data Broker is a jargon free zone.  Give us a call today for all your data requirements, the expert advice is thrown in for free, 0161 941 5700 or email info@data-broker.co.uk

Click Here for more honest opinions and refreshing candor in “The Secret Diary of a List Broker”

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON May 2nd, 2012 BY admin AND STORED IN B2C Data

Tags: b2c data, data broker, databroker

As a Data Broker, we are privy to all sorts of data enquiries. Whether its people looking to buy business data or companies looking for niche list that only Databroker can find, we cater and love you all.

However there is one recurring enquiry which is starting to get a little testing and the fact that it does get asked for, highlights problems with the industry as a whole.  And that dubious enquiry is:

“Can I have B2C data records which have never been called before please?”

The fact that this question gets asked sadly suggests that there is plenty of mis-selling in the industry. 

This gives me an idea.  Perhaps I should auto voice broadcast from Gibraltar a “This is an important announcement, if you have purchased data before 2010 you may have been mis-sold.”  Of course, if I did that though, I would be no better than the cretinous PPI companies that plague direct marketing.  As a DMA member Data Broker would never dream of following in their footsteps.  So back to the question….

As you all know, it’s one of Databrokers missions to clean up the data industry and weed out bad practice.  So here is our answer to the said question and hopefully it will prevent the enquiry from being asked in the future.  (It’s also certain that this subject will shortly appear on other ‘databrokers’ blogs in a regurgitated format but we can use that ‘flattery’ to spread the greater good. Shall I just send you draft copies guys?!)

Ring Ring…

Mr Customer: “I want 100,000 numbers of B2C Data homeowners who have never been called before”

Databroker: “….Right. OK”

Mr Customer: “I have just spoke to Data Broker X or B2C Data Supplier Y and they told me that they can provide data for me that has not been sold to anybody else or called before.  They just send to me on a disc and it costs £500.

Databroker: “ Really? – wow that’s impressive and sounds soooo credible“

Now Mr Customer, let me raise some points to you and answer your enquiry honestly…

Data suppliers invest massive amounts of money & resource gathering and cleansing data records to put together a data product to sell into the market place.  In order for the data suppliers to have a viable business model, they then have to sell those data records over and over again.  Not just once, to a single customer.   (remember we are talking about simple data records here, not leads or sponsored survey questions).

Ok, moving on.  Are you a homeowner?  Yes, ok good.  Then your number is more than likely to be on BT’s file.  Data suppliers purchase BT’s file in order to help build their databases.   

So if there are 100 B2C data suppliers out there who have bought the BT file, then your telephone number eg 0161 941 5700, will be on many different data suppliers databases. 

Even IF a data supplier DID only sell your data once (and they wont, they may just tell you that) then how do they know how many times other suppliers have sold on your number?  Of course, this is impossible to ascertain.

Realistically the only way you are going to get a list of 10,000 numbers that have NEVER been called, is if a new town was suddenly built and connected to the grid.  Or Altlantis rose out of the Bristol Channel.  This is not to mention of course the many customer databases, lapsed customer databases that this telephone number will also be on.

In conclusion, if someone is selling you telephone numbers that have never been called then they are just telling you fibs and tripling the price.

So the answer to all data enquirers asking for telephone numbers which have never been called.  The top answer is “bollox” and the prize answer is “think about it…”.  If you can find any supplier has 10,000 records of homeowners that have never been called about any product, ever.  I will pay for it myself.

Enquirer “ So can you do it or not?”

Ugh….

Cue Databroker blurb….

Databroker; Suppyling B2C data with independent, trusted and above all honest direct marketing advice.  Contact us today for your free data quote, 0161 941 5700 or email info@data-broker.co.uk

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON April 27th, 2012 BY admin AND STORED IN Databroker Approved Partners, Guest Blogs

Tags: databroker approved partners, Muse PR, telemarketing tips

Today we have another great Guest Blog from one of our Databroker Approved Partners: Muse PR. 

Muse PR offer bespoke 1-2-1 telemarketing training in Cheshire.  They also provide a wealth of Telemarketing support services and have over 25 years of telemarketing experience.  Zoe Watson gives us 7 handy hints on how to improve outbound prospecting.

7 tips for Telemarketing Success

1. Good Data is Key: This sounds simple, but it’s essential to have a fully cleansed listing to work on – make sure your data is correct and that all the numbers and the people on the list are actually based on the site you are calling (believe me this can waste so much time if it is not done prior to Telemarketing)

{Ed: we couldn’t agree more!  Remember that databroker are data experts and will get you the best list for your campaign, contact us today for a free quote and free and impartial advice}

2. Get in the zone: Make sure you are in the right frame of mind and have dedicated your time and energy to Telemarketing – prepare yourself for the session, simple things like having a glass of water to hand, make sure there are no distractions at all and ‘focus’ on your goal – i.e. how many people you will call, how many appointments you want to make – be specific – half hearted won’t do with Telemarketing.

3. Keep a Record: Make specific notes about your conversations when asked to call back, remember key things, personal things; for example if the contact was due to go away on a holiday, or anything which you can introduce as a warm opening next time you call. Remember ‘People buy from People’, your attention to detail is crucial.

4. Manners cost nothing: Always be polite all the way from the call to the receptionist to the gatekeeper to the prospect you have targeted.  In other words don’t close any doors.

5. Pitch perfect: Make sure you pitch your voice correctly, we all know the ‘bombastic’ caricature of sales voice is a put off for most.  Speak clearly and make sure your pitch is appropriate and concise – don’t beat about the bush and be professional.

6. Make an Impression: Remember that you have a limited time to impress and first impressions do count.  You need to sound confident, the environment you work in to how you actually ‘sit’ can make a difference.  So no slouching, stand up to make the calls if it helps.  Experiment by saying something in your usual voice, then say the same thing but try to almost smile as you say it, you will notice a change in the intonation in your voice.  This is a lot warmer than a more stilted approach.

7.Speak to the Experts:  If the thought of a Telemarketing session makes you procrastinate again and again either get some Training so you can learn how to be a success, or use a Professional, but don’t suffer, you will lose more than you will ever win.

We hope you find the above useful, for those who would like any further details, just email Zoe on zoe@musepr.co.uk or call 07812 392334.

If you would like more information on the Databroker Approved Partner scheme or free, independent advice on data and direct marketing then please contact us on 0161 941 5700 or email info@data-broker.co.uk

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON April 24th, 2012 BY admin AND STORED IN Data Broker

Tags: data broker, databroker

Next week sees the Royal Mail increase the cost of First Class Stamps by 14 pence to 60 pence. An increase of over 36%, with Second class stamps also increasing by 14 pence to 50 pence, a 38% increase.  http://www.bbc.co.uk/news/business-17522500.

The rationale behind the increases is that as less letters are now being posted, the cash short fall needs to be made up from existing customers.  It is the exploitation of a state monopoly.  The final stand of a business model that has no commercial future, that will simply add year on year above inflation incremental costs to any business that uses their services.  However we at Databroker can help you control your postage costs.

Take advantage of our consultative approach to supporting your business needs, and let Databroker source more accurate direct marketing, and email marketing lists.  If your business relies on direct mail Databroker can help ensure that campaign ROI is maximised, and wastage is minimal. 

With the best lists, less postage is required. 

If you want to switch away from direct mail to email marketing, Databroker can help you source the most accurate and relevant data lists for your campaign.  Whether its business email lists or consumer email lists that you need, let Databroker ease the pain caused by the Royal Mail.

You do not need to let a 30% increase in the cost of your postage impact on your business.  Let the Directors of the Royal Mail drive their business to ruin but not yours.

Call Databroker today 0161 941 5700 or email info@data-broker.co.uk

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON April 23rd, 2012 BY admin AND STORED IN Data Broker

Tags: data broker, databroker

The 1970’s: A great decade in many ways.  Era defining cars such as the Cortina, the Capri, the Allegro and the Toledo.  Mouth Watering foods for example, the Arctic Roll, the Vol au vent and Fondue.  And monster globe-trekking, stadium-filling, rock bands such Queen, Led Zeppelin and top of the tree…Slade.  However compared to today, the 1970’s also had its problems.  Only three TV channels, no mobile phones, no internet, (not even any electricity for parts of it) and no Databroker.

So back in 1972, where would you go for impartial expert data, and business list advice?  How would you verify that your database (probably stored in a lever arch folder) was accurate and up to date, how would you know if the mailing list you  had just bought was value for money and how could you possibly measure ROI on your direct marketing  campaign?  The answer was that you couldn’t. 

In the 1970’s  direct marketing data options were limited, to basically the phone book or multiples thereof, (and in the 1970’s many homes were without phones)

Move forward forty years and you have countless options: Tailored lists specific for a target market segment, SMS packages, Direct Mail, Telemarketing, online / offline integrations, email marketing, single or multiple use lists, data brokers, list owners, business lists, mailing lists etc.  The direct marketing challenge today can come from too many choices, and this is where we at Databroker can help.

As independent brokers of Data and members of the DMA, Data Broker are experts in data supply and direct marketing.  Our impartial approach will support your business to ensure that you buy quality data, at the correct  price  leading to an increase the return on your direct marketing investment.

So before you next buy data, please contact us for an informal no obligation chat, and allow us to make an expert recommendation specific to the demands of your business, your market place and your product or offering.

Now where is that tin of Party Seven, we are off for a Bicycle Race, along the Yellow Brick Road, at the Mull of Kintyre. Don’t worry about a thing, and imagine all the people, along Baker Street, buying a Stairway to Heaven.  I thank you…..Whatever you want, …. Whatever you like…..

Data Broker Independent, Impartial Data Advice 0161 941 5700 or info@data-broker.co.uk

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON April 20th, 2012 BY admin AND STORED IN Secret Diary of a List Broker

Tags: databroker, list broker, secret diary of a list broker

What in the blue hell is going on with the dire bilge that is TV these days?  Ok so there are some real gems out there such as Game of Thrones, Homeland, Sky Sports News of course.  But then there seems to be a gap in the listings.  It seems that between 8pm and 10pm, TV execs have a breakdown and end up crying in a corner with no idea on what to put on the box.

The latest fad seems to be lifted from the mind of a friend to Databroker – Alan Partridge.   Do ITV and Channel 5 realise that this was a comedy programme?  His ideas were not to be taken literally.

To reflect for those non Partridgians out there…below are Alans ideas for TV Programmes from the 90’s.

• Alan Attack – like the Cook report but more slapstick
• Inner City Sumo – Sky will have it.
• Youth Hostelling in Chris Eubank – add it to the lisp.
• Arm Wrestling with Chas and Dave – They are very keen
• Monkey Tennis

You may think that the real Sir Alan was being silly and showed lack of foresight.  I argue that he was way ahead of his time and that TV networks are too lazy to come up with new ideas so are pillaging the good ship Partridge.  Want some real life examples?

• Cornwall with Caroline Quentin ( as far as I can see this is just picking a county and a celeb with same first letter like “Derbyshire with Daniel Radcliffe”
• Titanic with Len Goodman
• Ross Kemp: Alive in Alaska – ????
• Extreme Fishing with Robson Green. Is this a wind up? How is this better than Youth Hostelling With Chris Eubank?
• Pot Holing with Pat Sharp – ok so this doesn’t exist but for how long? If it was Sign Language with Stacy Solomon, it might get a pilot.

Give me ‘Alan Attack’ any day over the above.  What has this got to do with list brokers and direct marketing?  Nothing, but being a list broker doesn’t stop me from watching TV.  That is all. 

Data Brokering with David Dickenson in Daventry – 8pm Tuesdays.

Click Here for more honest opinions and refreshing candor in “The Secret Diary of a List Broker”

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON April 19th, 2012 BY admin AND STORED IN Data Broker

Tags: data broker, databroker

At data broker we love the Apprentice.  The theme on last weeks show was junk, and the candidates  were on top form.  “We’re selling crap”, “we’re tarting it up”, and “we’re adding value to someone elses crap”.  Dwayne also came out with the immortal line “Never look a gift horse in the eye” – ‘Belissimo’ Dwayne. 

It is true that where there is muck there is brass, but this week it was Jane who tried to brass it out and this week Jane ended up in the muck.

Brick Lane is the cultural home of the Bangladeshi community, hosts some of the finest curry houses and bars in Britain and therefore 99% of the visitors to Brick lane want to eat Curry and Drink Lager. 1970’s decor is not Shabby Chic in a proper curry house, it is the upgrade, and we love it.

So what did Jane do so wrong? SHE DID NOT CALL DATABROKER

Jane was called into the boardroom because of poor sales.  Her sales were poor because she did not understand her customers.  One call to the uk’s leading broker of data and Jane would have been provided with impartial strategic marketing advice which would have allowed correct demographic targeting, increased awareness and driven sales.  We specialise in helping businesses with their direct marketing.  Databroker would have saved Jane.

So if you need quality business lists or quality consumer data;  give us a call.  We don’t do “Shabby Chic”, we do marketing lists that will help your business growth.  (Call the UK’s leading Data Broker and say no to KORMA 0161 941 5700 or email info@data-broker.co.uk)

Lord Sugar’s Search for Quality Data Continues…

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON April 3rd, 2012 BY admin AND STORED IN SMS Data

Tags: data broker, databroker, sms data

marketingweek.co.uk reported recently that over half of Dominos UK sales are now via e-commerce and they took over £1million in sales in a single week through mobile and app based transactions alone.  The digitally savvy company (with over 520,000 facebook fans) has enjoyed a 9% growth year on year and highlights that SMS marketing and digital marketing have contributed to their success by boosting their online sales significantly.

SMS Marketing & SMS Data

SMS Marketing is a key driver for Dominos success but the right SMS data to fuel those campaigns is essential.  Using poor quality SMS data is a recipe for disaster.  Data Broker can help you reap the rewards of SMS and mobile marketing, with access to SMS data lists containing over 8million mobile phone numbers.

Want a slice of the action?! Contact Databroker today

Contact Databroker today for free and impartial advice on SMS Data and mobile marketing from the experts.  0161 941 5700 or email info@data-broker.co.uk

CONTINUE READING - LEAVE A COMMENT (0)

WRITTEN ON March 28th, 2012 BY admin AND STORED IN Databroker Data Song, Fun Stuff

Tags: data broker, data songs, databroker

It’s hot, it’s sunny, everyone is in the holiday mood, and we have the perfect Databroker Data Song for you.  Enjoy.

We’re into super data, no errors and connected calls.
We give recommendations, no job too big or small.
We’re into new providers, new lists into your spotlight.
We know all the sources of data for every day and night.

We’re a data broker from the north west in the rain.
Well help you get list ROI and take away your pain
Come and use our data brain. Come On!

[CHORUS:]
Upside, inside out We are the leading data broker
We’ll help you get costs down, we are the leading data broker
Our lists get you ahead, it’s never mediocre
Our advice costs you nowt, the leading data broker, Come On!
The leading Data Broker, Come on!
We are the leading Data Broker

Trained up to deliver data, any format like Excel
We make the most of your money
Using our experience and skill
Our lists are not like water, rather Dom Perignon Champagne
Once you’ve had a sample, your sales will never be the same
Yeah, we kick start your campaign.

Upside, inside out We are the leading data broker
We’ll help you get costs down, we are the leading data broker
Our lists get you ahead, it’s never mediocre
Our advice costs you nowt, the leading data broker, Come On!
The leading Data Broker, Come on!
We are the leading Data Broker

We’re a data broker from the north west in the rain.
We’ll help you get list ROI and take away your pain
Come and use our data brain. Come On!

[CHORUS:]
Upside, inside out We are the leading data broker
We’ll help you get costs down, we are the leading data broker
Our lists get you ahead, it’s never mediocre
Our advice costs you nowt, the leading data broker, Come On!
The leading Data Broker, Come on!
We are the leading Data Broker

Click here for more Databroker Data Songs, and though we can’t guarantee prowess at the merengue or cha-cha-cha, we do know what we are doing with regards to Data!  Contact  Databroker for free and impartial list broker advice 0161 941 5700 or email info@data-broker.co.uk

Music video by Ricky Martin performing Livin’ La Vida Loca. © 1999 SONY BMG MUSIC ENTERTAINMENT (Holland) B.V.

CONTINUE READING - LEAVE A COMMENT (0)