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Buy China business data from Databroker and start to love your marketing. Let the data list experts do our thing and enjoy compliant returns.
Reach the Right Chinese Businesses
China presents a substantial commercial opportunity for British organisations, but the scale of the market can make prospecting difficult.
Total UK-China trade in goods and services reached £104.9 billion during the four quarters ending Q4 2025. This reflects the strength of the relationship, but it does not mean that every Chinese company will be relevant to your offer. Successful targeting depends on finding businesses with the right sector, commercial profile and international outlook.
We can prepare targeted email data for UK companies looking to reach:
- Importers and distributors
- Manufacturers and engineering businesses
- Technology companies
- Procurement and supply-chain teams
- Logistics providers
- Financial and professional-services firms
- Healthcare and life-sciences organisations
- Retail and ecommerce businesses
Instead of supplying an indiscriminate marketing database, we help you define the audience before the contact records are prepared.
Build Your China Email List Around Your Campaign
Different campaigns require different B2B contacts.
A specialist equipment supplier may need production directors at manufacturing companies. A software provider could be better served by IT, operations or transformation leaders. Businesses looking for distribution partners may need general managers, export directors or commercial decision makers.
Your China email list can be refined using the criteria that matter to your sales proposition.
Target by Job Title
Job title targeting helps direct your outreach towards the people most likely to understand, influence or approve a purchase.
Depending on your campaign, this might include:
- Chief executives and general managers
- Procurement directors
- Purchasing managers
- Operations directors
- Export and import managers
- Business development leaders
- Supply-chain managers
- Engineering directors
- IT decision makers
- Finance or marketing directors
We can also use broader job functions where Chinese and English title variations make exact-title targeting too restrictive.
Target by Sector
Sector targeting allows you to remove organisations that have little reason to engage with your product or service.
Relevant industries may include:
- Advanced manufacturing
- Automotive and transport
- Electronics
- Construction and engineering
- Technology and software
- Logistics and warehousing
- Energy and environmental services
- Pharmaceuticals and healthcare
- Food and drink
- Financial services
- Retail and consumer products
- Professional services
More specific industry classifications can be discussed when we review your requirements.
Databroker were extremely helpful finding the correct search criteria and quickly responded to all requests. Would definitely recommend and buy from Databroker again as I have already. Thanks for a great service.
What Information Can Be Included?
Available company contact data will depend on your target audience and the level of information that can be sourced responsibly.
Potential fields include:
- Contact name
- Business email address
- Job title or function
- Seniority
- Company name
- Company website
- Industry
- Main business telephone number
- City and province
- Business address
- Employee-size band
- Revenue band, where available
China-Specific Data Protection Considerations
China's Personal Information Protection Law, known as PIPL, can apply when data identifies an individual in mainland China. This may include a named employee's direct email address, mobile number or other contact details.
Extra care may also be needed where personal information is shared with third parties or transferred outside China. Publicly available information is not automatically free to scrape, package and resell.
For this reason, Chinese contact data should not be treated as automatically ready for unrestricted outreach. The source, permitted use and cross-border transfer position should all be considered before a campaign begins.
Target by Company Profile
Your tailored data list may also be segmented using:
- Company size
- Turnover or revenue band, where available
- Province or city
- Industry classification
- Headquarters location
- Website presence
- International or export activity
- Ownership or organisational type, where appropriate
Target Companies by Chinese Business Region
The Chinese market should not be treated as one uniform national audience.
Different cities and provinces have developed distinct commercial strengths. Location-based targeting can help you concentrate outbound sales activity where your offer is most relevant.
Shanghai
Shanghai is a major centre for finance, international trade, shipping, professional services and regional headquarters. It can be particularly relevant to businesses offering corporate services, logistics, financial products or international partnerships.
Beijing
Beijing contains a high concentration of corporate headquarters, technology businesses, research organisations and state-linked enterprises. Campaigns aimed at regulated or strategic sectors may require additional care and research.
Shenzhen
Shenzhen is strongly associated with electronics, hardware, telecommunications, software and technology-led manufacturing. It may be valuable for UK companies selling components, engineering services, specialist software or technical expertise.
Guangzhou
Guangzhou has extensive manufacturing, wholesale, logistics and consumer-goods activity. Its position within the Greater Bay Area also makes it significant for companies involved in trade and supply chains.
Hangzhou and Suzhou
Hangzhou is known for ecommerce, digital services and software, while Suzhou has a strong advanced manufacturing, electronics and life sciences base.
Chengdu and Chongqing
These inland commercial centres can provide access to technology, automotive, manufacturing and logistics organisations serving western China.
Focus on Internationally Active Companies
Language and international readiness can have a major effect on campaign performance. Some competitors claim that every record in a Chinese business database belongs to an English-speaking executive. That should not be assumed unless language ability has been specifically checked.
A more useful approach is often to prioritise Chinese companies that show evidence of international activity. Useful indicators may include:
- English-language corporate websites
- Import or export operations
- Overseas offices or customers
- Attendance at international trade events
- Global partnership teams
- International procurement or sales functions
This can make targeted email data more commercially useful, particularly for UK companies targeting China for the first time.
It may also reduce the amount of outreach spent on contacts who have little responsibility for cross-border business.
Use Your Data for More Than Mass Emailing
Your data may be used to:
- Identify potential distributors
- Contact Chinese manufacturers
- Reach procurement teams
- Promote a trade event or webinar
- Research possible commercial partners
- Build account-based sales lists
- Support export-development activity
- Introduce specialist products or services
UK GDPR, PECR and Buyer Responsibility
UK companies must also consider UK GDPR and PECR when using business contact data for direct marketing.
The rules can differ depending on whether the recipient is a corporate or individual subscriber, while named business contacts may still count as personal data.
We can prepare targeted data responsibly, but you remain responsible for your lawful basis, privacy information, suppression processes and how the data is used.
Why Choose Databroker?
A larger list does not always create better results. Poorly matched records can waste budget, reduce deliverability and leave your sales team chasing the wrong companies.
We build each China email list around your campaign, using filters such as sector, location, job role and company size.
You receive relevant data, clear field information, practical CSV or Excel delivery and UK-based support throughout the process.
Start Building Your China Business Database
Tell us who you want to reach, what you are offering and which parts of China matter to your campaign. We will review your criteria and explain the industry-specific data, location filters and decision-maker information that may be available.
China Email List FAQs
What is a China email list?
A China email list is a database of company-level or contact-level information relating to businesses based in China. It may contain company names, websites, sectors, locations, job titles and business email addresses, depending on the agreed targeting criteria.
Can I target specific industries?
Yes. We can build tailored data lists around industries such as manufacturing, technology, construction, logistics, healthcare, financial services and consumer products. More detailed sector targeting may also be available.
Can the data be filtered by city?
Yes. Your list may be filtered by city, province or commercial region. Common locations include Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Suzhou, Chengdu and Chongqing.
Can I select particular job titles?
Yes. Job title targeting can be used to find procurement, operations, export, engineering, IT, marketing and senior-management contacts. Broader job functions may be used where titles appear in different English or Chinese forms.
Are all of the contacts English-speaking?
Not necessarily. Language ability should not be assumed unless it has been researched specifically. We can discuss prioritising internationally active companies and outward-facing departments where suitable.
Is a Chinese business email list suitable for cold outreach?
It may support legitimate B2B outreach, but the proposed use must be assessed under applicable UK and Chinese rules. A purchased list should not be treated as permission for unrestricted direct marketing.
Is the data GDPR compliant?
A list cannot make a complete campaign compliant by itself. UK GDPR and PECR compliance depend on how the data was obtained, your lawful basis, the recipient type, the content of the communication and how objections are managed. We always urge you to make any compliance checks yourself in addition to what Databroker provides.
How accurate are the email addresses?
We use appropriate checks and data cleansing where available, but no provider can guarantee that every business contact remains accurate indefinitely. Employees move, companies restructure and email systems change. Every list we supplier will always come with a written guarantee on delivery expectations.
What format will I receive?
Business data is normally supplied in CSV or Excel format. We can discuss the fields and layout you need before preparing the list.
Can I request a sample?
Representative sample data or an example field layout may be available, depending on your target market. Contact us with your requirements and we will explain the next steps.
