June is a bit of an oddball in the B2B world. It's not quite full-on summer break, but it’s not the mad rush of year-end either. It sits in this sweet spot, perfect for testing out some fresh B2B marketing ideas while your competitors are either coasting or stuck in planning limbo.
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If you're looking to make the most of this "in-between" month, Databroker have got you covered. Here are a few marketing strategies that work especially well in June, allowing you to keep your pipeline warm and your brand top of mind, without going into overdrive.
Email Marketing: Low Effort, High Impact
Let's kick it off with a classic: email marketing. Yes, it’s been around forever, and yes it still works. Especially in June, when inboxes aren't quite as flooded and decision-makers are generally more open to exploring new ideas.
Keep your emails light, useful and seasonal. This isn't the month for deep-dive white papers or aggressive sales pushes. Instead, think about short tips, helpful resources, even a friendly check-in.
Bonus tip: A/B test subject lines with a June twist – mention the mid-year mark, summer trends, or lighter schedules to catch attention.
Webinars & Virtual Events Still Have Pull
People assume everyone checks out during the summer, but June is actually a solid time to run a short, targeted virtual event. A 30-minute webinar or a panel chat can go a long way in driving interest, especially if it focuses on something actionable. Choose a topic that helps your audience solve a problem before heading into summer mode. Make your CRM is cleansed nicely then you can promote your event through your existing email list and also look to bring in new B2B email data to widen your reach.
Mid-Year Content Campaigns
Content that taps into the "halfway through the year" vibe can often work well for June. It's the natural time for reflection and recalibration. So why not help your audience do exactly that?
You can even turn these into quick downloadable checklists or templates and use them to grow your email list. Tie it all together with a call-to-action at the end of your blog or newsletter and you've got a smart content loop going.
Re-Engage Cold Leads
June is a great time to breathe life into old conversations. Remember your CRM is gold! Get a list provider to run a data healthcheck on your current base, get that data clean and up-to-date. Then target your CRM and identify leads who showed interest earlier in the year but didn't convert. A well-timed, low-pressure re-engagement email could be all it takes to bring them back to the table.
Get Active Now so Your June is Busy
While competitors are slowing down, you can use June to fine-tune, reconnect, and get ahead. Whether it's doubling down on email marketing, refreshing your content or hosting a quick online event, there are plenty of simple but effective B2B marketing moves that can make a big difference.
You don't need to launch a huge campaign this month. Just a few smart touches here and there can keep your brand visible, your leads warm and your strategy strong.
