In the ever-competitive world of B2B marketing, email remains a powerful and cost-effective channel. But its effectiveness hinges on one vital factor; the quality and accuracy of the data behind each campaign. Simply put, no matter how well-crafted your message is, it won't resonate or be seen, if it's sent to the wrong people. That's why investing in accurate, well-targeted B2B data is essential for improving both open and click-through rates (CTR), to drive better ROI.
Personalising email campaigns based on accurate data can increase open rates by 26% and boost click-through rates by 14% (according to Campaign Monitor). These improvements stem from relevant emails that speak directly to the needs, interests and roles of their recipients being far more likely to spark engagement. In B2B marketing, where buyers are typically time-poor and highly selective, relevance is everything.
“Personalising email campaigns based on accurate data can increase open rates by 26% and boost click-through rates by 14%”
Yet many businesses still struggle with outdated, incomplete and poorly segmented data. Research from the State of CRM Data Health report revealed that 44% of B2B marketers estimate their data is at least 20% inaccurate, leading to waste, missed opportunities and low engagement metrics. It's no surprise then, that poor data is consistently cited as a top barrier to campaign success.
Accurate targeting doesn’t just mean correct job titles or email addresses, it also means understanding the decision-making roles within a company, knowing which industries and sectors are most likely to benefit from your product and aligning your messaging accordingly. This is where a quality list broker will assist, guiding through building your ideal customer profile (ICP).
“44% of B2B marketers estimate their data is at least 20% inaccurate, leading to waste, missed opportunities and low engagement metrics”
Marketers who use segmented data can achieve click-through rates that are 16% higher than those using non-segmented campaigns (Maven TM). This kind of precision targeting is only possible with clean, compliant, and verified B2B data.
At Databroker, we're a list broker specialising in sourcing and refining highly targeted B2B data that empowers your email campaigns to reach the right inboxes, with the right message, at the right time. Our approach isn't just about volume, it's about precision. Because in B2B marketing, reaching fewer but better-matched prospects always delivers more than casting the widest net.
If you’re ready to improve your open and click-through rates, let's talk about how better data can get you there. Or if it's easier, fill in our quote finder and one of our List Broker's will be in touch shortly.
