When Databroker hit double digits, we took the opportunity to reflect on our decade of experience as an agency. In the last decade, we have ridden the waves of this industry - growing and evolving with the tide. We've changed and so have our clients. We want our brand to echo our ethos, to pay homage to our journey as a business, and most importantly, to serve our clients. So, we made it happen.
The ego-driven race to be the UK's biggest data provider has long been overshadowed by customers' needs for expert results. Where our competitors fell when it came to accuracy, Databroker strove to bring accountability and transparency to direct marketing and provide a blissfully easy way to gain access to the best marketing datasets in the country.
Today, the consumer is savvier and we have grown up. We welcome tighter industry controls and revised marketing laws such as GDPR. We have long been championing the clean-up of direct marketing. Gone are the cowboys and now the reputable, service-driven companies remain. Compliance and modern thinking are at the heart of what our clients want and what we bring to them. Our new branding and website reflect this. We are connecting the modern compliant marketer to their informed audience.
After celebrating a decade of growth, we have hit some great milestones. We have over 100 5-star customer reviews of our service. We have been audited by the Direct Marketing Association and commented upon as the most organised, robust and compliant data broker that they have ever seen. We have helped provide millions of records to thousands of companies. Now, our external shell showcases our internal values and aims. We are comfortable being different and are grateful to all the big thinkers who have been part of our odyssey.
The future looks bright.
Right now, we're only changing the look and feel of Databroker, but we have plenty of ideas in motion. Our evolving, easy-to-use quotation system on the site being an example of things around the corner. We are partnering with some of the biggest names in direct and digital marketing and adding further experience to our already sage team. Keep an eye out for updates on these exciting changes, you will be the first to know.
We would love to hear your thoughts on the new branding and user experience.
Enjoy and thank you for all the support.