The end of lockdown is finally within our grasps and like many of you, we are also hoping this is the last! Thanks to the incredible work of the NHS and the vaccination scheme both here in the UK and worldwide – the world certainly seems to be opening up again.
Although we won't be fully back to “normal”, businesses opening once again will be a very welcomed sight for us all. Granted it will still be slightly different for a period of time, but we are certainly excited to see this change.
Naturally, as these businesses open their doors again, marketing campaigns are ramping up. With the marketplace reducing due to the pandemic, everyone will be fighting to get in front of their customers first. Now is certainly the opportunity to get your marketing house in order.
Your competitors are already planning the next 3 to 6 months of outreach as we speak. If you’re sat there, having not thought about your next steps, you’ve already lost the battle.
One easy way to re-engage with lost clients or contacts is marketing data.
Since the announcements of easing were made, we've been inundated with contacts wanting to purchase and plan, and looking for advice about their marketing requirements. You should be doing the same.
So, how can you prepare your marketing data for post-lockdown?
1. Know Your Audience
Now is a good time to go back to the data and really understand your customers and your target markets. Your audience’s behaviour might have changed. Who are they? What job title do they hold? What are their concerns? How can your product or service to help alleviate that stress? By finding this audience you can then relay this back to your marketing campaigns and begin looking for them.
Marketing data is a great and affordable way to find potential customers that meet your criteria. With marketing data, you can source industry, job title / function, volumes as well as a whole multitude of other selections and breakdowns.
2. Review Your Locations
If you were previously trading with companies in the North West, do you now need to look UK-wide? If you were selling to the EU, do you now need to look at working with businesses more local to you?
With the UK opening up once more, as well as the rest of the world, now is the time to explore a wider audience.
By focusing on the location where the highest concentration of top-quality prospects operate, through understanding your target audience, is one of the most effective ways to create more sales and leads for your business.
3. New Markets and Verticals
The pandemic seriously hurt some verticals which may have previously been your core client base – now is the time to diversify. With marketing data, you can source and find a wide range of other industries both UK and Worldwide.
Selecting data by industry is often the primary form of targeting for any direct marketing campaign. If you aren’t already re-evaluating your markets, then you are already falling behind. Reach new industries now before your competition take all the open space.
4. Work With Experts
Business owners and marketing managers have had to wear a dozen hats over the past year, with many unfortunate staff having been made furloughed or redundant. Don’t add another hat that you don’t need. When it comes to your data and CRM, work with experts who know datasets inside out. They can help identify who it is you need to be specifically talking to.
5. Freshen Up Your Data
Since the pandemic and lockdown, it can easily have been a whole year or longer since you last updated your CRM and your dataset. So much has changed that this data will now be unusable. With the unfortunate closing of some businesses and those being furloughed or even made redundant, your previous contacts may no longer be available.
If your database isn't up-to-date, it is essentially worthless. Every day your sales and marketing team use it, you are throwing away money.
At Databroker, we offer free data audits. This easy to digest report summarises the state of your database with key information such as:
- Incorrect telephone numbers
- Telephone numbers on TPS/CTPS register
- Duplicate records, gone-away records, deceased records
- Missing information
- New contacts available
- Enhancements available such as telephone numbers, email addresses, postal addresses
How can we help?
We are the UK’s leading supplier of B2B marketing data. Our business data team have over 70 years’ experience and our expertise and consultative approach. This will ensure that you get the most accurate, targeted business data lists for your campaigns. We work with our clients to understand your customer profile, target market, campaign objectives and timescales.
We source data specifically for direct mail, telemarketing and email marketing campaigns. We listen to your campaign goals and requirements. By keeping these goals in mind at all times, we build targeted data lists that enhance your marketing efforts and bring you more customers.
Source high-quality marketing data by job function, industry, channel, volume, and geography.
Don't leave it until it's too late. Contact us today and we'd be happy to help with any of your marketing requirements.