Let's face it, buying B2B email lists has a bit of a reputation. You've probably heard the horror stories: outdated contacts, spam traps, GDPR nightmares. But here's the truth, when done right, choosing to buy email data can be one of the quickest and most effective ways to grow your sales pipeline. It's especially effective when you’re under pressure to get results straight away.
At Data Broker, we help businesses buy email lists safely, legally and with total confidence. So if you're thinking about using purchased data for your next campaign, here's what you need to know.
Why Buy Email Data?
Building a database organically takes time and money. If you’re launching something new or targeting a fresh audience, it makes sense to buy email data that's ready to go. With Databroker it will be qualified, compliant and matched to your brief.
Here's what high-quality B2B data can do for you:
- Speed up your lead generation
- Reach the right decision makers instantly
- Get more from your email marketing and outbound sales
Here's the key, buying email data is only effective if you’re buying the right data, from a source you can trust. You can trust Databroker.
Step 1: Know who you want to reach - your audience
Before you even think about purchasing, get clear on your target audience. When you buy B2B data, you can generally filter by:
- Industry or sector
- Job titles or functions
- Company size (turnover or employees)
- Geography (UK, regional or international)
Plus other selections which are bespoke to your audience. If you have a very niche requirement, our list building service is best.
“Remember, the more focused your criteria is, the more our List Broker team can help and the better your results will be.”
Step 2: Choose an independent, trusted List Broker
This is where we come in. At Databroker, we help clients buy B2B data from multiple vetted suppliers, not just one. We're not a reseller. Our approach is to be a whole market list broker, matching your audience to the right list options. That means:
- More choice
- Better quality control
- No bias towards one data provider
- You only get the data that fits your goals
Data Broker are completely independent, impartial and committed to helping you find the best possible data for your campaign, whether it's for email, phone or multichannel outreach.
Step 3: Make sure it's GDPR compliant
If you're going to buy email data, it needs to be safe and legal. GDPR allows B2B marketing, commonly under legitimate interest, but it does require a greater level of compliance than previously. We only work with suppliers who meet the highest compliance standards. Databroker independently verify the compliance of all our suppliers and ask our clients to ensure they are also fully versed in the rules too. We're a member of the DMA, a kitemark for quality in our industry. So when you buy email data through us, you know compliance is ticked.
Step 4: Check the detail
Not all lists are equal and not all brokers are transparent. Before you buy, make sure you know:
- What fields are included (e.g., name, company, job title, email)
- Which criteria was used to build your data set
- What format the list is delivered in
At Data Broker, we give you full visibility before you order and we're always happy to answer questions. We will always provide you with detailed breakdowns before you commit.
Step 5: Launch your campaign with confidence
Once you've chosen to buy B2B data from Databroker, the next step is integration. We won't leave you high and dry. Our List Brokers can advise on launching the campaign too. Databroker also offer fulfilment services.
Why buy Email Data from Databroker?
We've helped thousands of businesses across the UK and beyond buy B2B data that works. Here's what sets us apart:
- Nearly 20 years in business
- Combined B2B data experience of nearly 75 years - we know our sector
- Access to 100+ million verified B2B contacts globally
- Independently sourced, unbiased recommendations
- Full GDPR compliance
- Honest, expert advice (without the hard sell)
Ready to buy Email Data that works? Whether you’re dipping your toe or ready to go all in, we're here to help.
Try our Data Selection Tool to get an instant quote or drop us a message to talk through your next B2B campaign. We'll help you find the right contacts without the hassle or the risk.
