Consistent, relevant and timely communication with your customers and prospects is key to improving your sales and let’s face it, who doesn’t want to improve sales? However if your database isn’t kept up-to-date it is worthless and you are throwing away money every day that your sales and marketing team use it.
A clean database enables you to keep in contact with your customers, re-ignite lapsed relationships, up-sell, cross-sell and can even help you find new customers by profiling your existing data and identifying matching prospects.
Databroker, the data experts with over 25 years’ database experience, makes this process easy with a free data audit. A data audit is a simple jargon-free report telling you what state your data is in and how much it will cost to get it up to scratch and legally compliant. This cost is always significantly lower than the time and financial cost of marketing to a poor database. This easy to digest report summarises the state of your database with key information such as:
Keep your database in tip-top condition with data cleansing from Databroker; improve campaign response, reduce wastage, avoid complaints and ensure legal compliance. No company can afford not to.