20th November 2013Back to Blog
In the Databroker office, we are what are often referred to as ‘gamers’. Meaning we love our Xboxs, Playstations and any other source of electronically fuelled entertaining procrastination that we can get our mitts on!
So, as you can appreciate we are currently in the process of reading reviews ad watching trailers for all the upcoming games for the next gen consoles.
One of the functions of these next gen consoles is the voice command function which will have people shouting all variety of commands at our TVs for years to come.
However, one of the noticeable things for me was the fact that it is ALWAYS listening… So what we have here people, is what can only be considered some serious high tech espionage on our hands!
Ok granted I may be a paranoid about the constant vigilance of these consoles but if you’ll indulge me I’d like to explain…
First let’s set the scene; I’m sat gaming away to my heart’s content and whilst slaying dragons and blasting away Orcs I realise the one thing that all Heroes of a similar monster slaying background will appreciate, it’s thirsty work!
Obviously, being so engrossed in my questing I need help, so I shout through to my lovely girlfriend to get me a refreshing strawberry milkshake, surely the Xbox will register this shout (it is ALWAYS listening after all) and possibly store or use this info?
So now when I’m using the same Xbox to catch up on a box set, what’s to stop it using my preferential brand names which it has diligently collected to populate strawberry milkshake adverts targeted directly at me?
Hopefully the answer will be they use a simple opt-out procedure which will stop them from sharing my details.
Sadly some unscrupulous suppliers say that they do this even when they don’t. In fact, some have web-scraped data from the internet and have never even spoken to people’s whose information they are selling.
The easiest way to avoid this is to is to use a DMA trusted data broker… Like us! So to help mitigate the issue of being asked awkward questions about where you got someones details, always use a trusted data broker.