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Tuesday 7th June 2011

Databroker have partnered with some of the most experienced and well thought of individuals in the industry to provide you with a series of guest blogs on a wide range of marketing topics. 

In the second of our guest blogs we have a beginners guide to social media from Liz Lancashire at Owl Marketing.  We hope you enjoy this post from Owl.  As always please let us know your comments and if you have any questions for Liz or Databroker just let us know.

Let’s get social!

So you’ve decided to convert to the ways of social media.  In fact you may be pretty social already, in which case you don’t need to read about the benefits of tweeting and sharing.  But if you’re new to the practice or you’ve given it a go and it doesn’t seem to be working for you, here are a few Twitter tips to get you off the starting block and help transform you from a shy caterpillar into a social butterfly. 

Do follow interesting people and businesses and retweet their news and links.

Do read articles, news and other blog posts on the internet and post things that you find interesting.  Try and make it relevant to your business.  If you’re an insurance company linking to blogs about handbags then it’s just useless information and no-one is going to follow you back (apart from handbag lovers and WAGs). 

Do use a positive tone of voice in your tweets.  Whingeing about a person or a business that’s done you a disservice in a public forum is not going to endear you to anyone.  If you have an issue you need to take up with someone, send a direct message.

Don’t be too smug!  If every meeting or networking event you attend was fantastic, fruitful or amazing, and your business is booming and you’re having the time of your life, it can start to grate.  Be realistic and honest, but no-one likes a show off.

Don’t tweet without thinking.  It is quite boring to read, I am at 699 followers, lets make it 700 please RT.

Do have conversations. The whole purpose of social media is about talking, therefore don’t broadcast.  It’s a sharing platform, hold lots of two way conversations. 

Don’t sell. Twitter is not a sales tool but a marketing one, so don’t bombard your followers with sales messages or you will lose them by the truck load.

Do use it for research, Twitter is a quick way to gauge opinions, so ask questions (but not questions you could Google yourself, people are happy to help, but not if you are just being lazy).

Do use Twitter for engaging people, so use to share your news, encourage people to sign up to your newsletter, and consider running Twitter only competitions.

Do set goals. You may want more sign ups for your newsletter, you may want to increase awareness of your brand, you may even want to take some of the pressure off your call centre by using Twitter as a customer service tool or use it as a place to post your FAQs, but make sure you know what you want to get out of it before you go at it like the proverbial bull.

Do take it seriously.  Getting your point across in 140 characters or less in an art form, so be careful who you put in charge of managing your corporate account, whether its internal or external, get the right people for the job.

For more tips, take a look at our earlier blog post on Twitter Etiquette  

And finally…make sure you integrate your social media sites with your existing marketing tools, i.e. email signature, business cards, website and adverts, and direct people to your social media sites and vice versa.  Many of your existing customers will have already gone social so catch them up and get connecting!

Owl Marketing are marketing and communications experts with a passion for achieving exceptional and measurable results, on time and on budget.  They have extensive experience in the full spectrum of marketing and communications work across B2B, B2C, charities, associations and not-for-profits, start-ups, incubators and SMEs.

liz@owl-marketing.co.uk
07891 524776

Owl Marketing

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