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12th July 2012 - Is email marketing still worthwhile?
July
2012
Back in the late 90's email marketing hit the industry as the latest way to get in touch with our customers and prospects. It was fun, cheap, trackable and it worked.
Fast forward 20 years and just like anything else from the 90's (other than perhaps Take That) email marketing has lost it's charm. Twitter Facebook and Messenger are the new method of instant communication and many youngsters probably don't even have an email address.
Mass broadcasting, irrelevant messages and in-boxes groaning with the weight of 100 unopened messages have tarnished email as a legitimate form of marketing communication.
So is the end of email marketing as a channel? Certainly not. In the same way email didnt kill off direct mail (despite ongoing propaganda that said dm was dead) social does not have to mean the end of email. Clearly using email indiscriminately as a mass broadcasting method is a sure fire-way to turn off your customers and alert the spam filters. However integration of direct mail, email, telemarketing and social can provide great ROI on your marketing outlay. The trick is to be clever...
Social media allows you to initiate conversations, email can convert conversation into sales which of course is the name of the game. An email campaign can also reinforce the impact of a direct mail piece with open rates and click throughs providing warm and hot leads for your telemarketing teams to target.
One note to remember, what you put in determines what you get out. Use shoddy ingredients and you end up with a dogs dinner. Data can be the make or break of any communications campaign, be it direct mail, telemarketing or indeed email. Ensure that the data you use is clean and up to date. Segment your audience and tailor your messages to different target markets, personlisation and integration with social via sharing buttons will all improve the success of your email marketing and ensure ongoing engagement from your customers.
Just like anything else, those who get clever with the tools of their trade will ultimately reap the rewards. Dont be quick to write off a tried and tested method for the next "big thing" Afterall video didnt kill the radio star did it?
Databroker can help you achieve great results from your email marketing with email data lists guaranteed for accuracy and free direct marketing advice. Call today and speak to one of our experts. 016 941 5700 or email info@data-broker.co.uk
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Fast forward 20 years and just like anything else from the 90's (other than perhaps Take That) email marketing has lost it's charm. Twitter Facebook and Messenger are the new method of instant communication and many youngsters probably don't even have an email address.
Mass broadcasting, irrelevant messages and in-boxes groaning with the weight of 100 unopened messages have tarnished email as a legitimate form of marketing communication.
So is the end of email marketing as a channel? Certainly not. In the same way email didnt kill off direct mail (despite ongoing propaganda that said dm was dead) social does not have to mean the end of email. Clearly using email indiscriminately as a mass broadcasting method is a sure fire-way to turn off your customers and alert the spam filters. However integration of direct mail, email, telemarketing and social can provide great ROI on your marketing outlay. The trick is to be clever...
Social media allows you to initiate conversations, email can convert conversation into sales which of course is the name of the game. An email campaign can also reinforce the impact of a direct mail piece with open rates and click throughs providing warm and hot leads for your telemarketing teams to target.
Quality marketing data lists are key to campaign success
One note to remember, what you put in determines what you get out. Use shoddy ingredients and you end up with a dogs dinner. Data can be the make or break of any communications campaign, be it direct mail, telemarketing or indeed email. Ensure that the data you use is clean and up to date. Segment your audience and tailor your messages to different target markets, personlisation and integration with social via sharing buttons will all improve the success of your email marketing and ensure ongoing engagement from your customers.
Just like anything else, those who get clever with the tools of their trade will ultimately reap the rewards. Dont be quick to write off a tried and tested method for the next "big thing" Afterall video didnt kill the radio star did it?
Databroker can help you achieve great results from your email marketing with email data lists guaranteed for accuracy and free direct marketing advice. Call today and speak to one of our experts. 016 941 5700 or email info@data-broker.co.uk
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