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2nd July 2012 - Rain can be a good thing...
July
2012
Why would anyone in their right mind book tickets to go to an outdoor festival in June or July?! It is almost guaranteed to rain heavily when the following words are mentioned: Wimbledon, festival or Bank Holiday. Britons are slowly coming round to realising that the “summer months” will soon be known as the UK monsoon season.
The weather is an absolute obsession in Britain and especially at Databroker HQ. Every time we speak to customers or suppliers on the phone, conversation soon changes from data counts and requirements to current meteorological conditions. We may be known nationally for being data experts; however we should be a counsel on weather conditions.
The daily forecast is such an interesting topic of discussion that I’ve begun to subconsciously use it to enter dialogue with potential customers. Both inbound and outbound cold calls are often a struggle because you can’t get through the gatekeeper or you don’t gain rapport with the person at the other end of the line. Try introducing the state of play outside your window into the conversation and see if the person becomes more engaged.
Luckily, everyone has similar attitudes towards the weather, they believe that forecasters are always wrong, it rains on a daily basis in every town north of the Watford Gap and if you forget your mackintosh and umbrella when walking to work, it is guaranteed that the heavens will open at around 4.59pm.
So there you have it, there are many trainers out there who can advise and train your staff on their telephone manner and there are loads of “top tens” available on building relationships and affinity on the ‘phone, however Databroker recommends talking about the weather!
So when the routine household pets are descending from the skies above and the potential customer on the other end of the phone is giving you a dressing down, take a quick moment to say, “is it another glorious summer’s day where you are?” And see where that gets you!
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The weather is an absolute obsession in Britain and especially at Databroker HQ. Every time we speak to customers or suppliers on the phone, conversation soon changes from data counts and requirements to current meteorological conditions. We may be known nationally for being data experts; however we should be a counsel on weather conditions.
The daily forecast is such an interesting topic of discussion that I’ve begun to subconsciously use it to enter dialogue with potential customers. Both inbound and outbound cold calls are often a struggle because you can’t get through the gatekeeper or you don’t gain rapport with the person at the other end of the line. Try introducing the state of play outside your window into the conversation and see if the person becomes more engaged.
Luckily, everyone has similar attitudes towards the weather, they believe that forecasters are always wrong, it rains on a daily basis in every town north of the Watford Gap and if you forget your mackintosh and umbrella when walking to work, it is guaranteed that the heavens will open at around 4.59pm.
So there you have it, there are many trainers out there who can advise and train your staff on their telephone manner and there are loads of “top tens” available on building relationships and affinity on the ‘phone, however Databroker recommends talking about the weather!
So when the routine household pets are descending from the skies above and the potential customer on the other end of the phone is giving you a dressing down, take a quick moment to say, “is it another glorious summer’s day where you are?” And see where that gets you!
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