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27th April 2012 - 7 tips for Telemarketing Success
April
2012
Today we have another great Guest Blog from one of our Databroker Approved Partners; Muse PR
Muse PR offer bespoke 1-2-1 telemarketing training in Cheshire. They also provide a wealth of Telemarketing support services and have over 25 years of telemarketing experience. Zoe Watson gives us 7 handy hints on how to improve outbound prospecting.
1. Good Data is Key: This sounds simple, but it’s essential to have a fully cleansed listing to work on – make sure your data is correct and that all the numbers and the people on the list are actually based on the site you are calling (believe me this can waste so much time if it is not done prior to Telemarketing)
{Ed: we couldn’t agree more! Remember that databroker are data experts and will get you the best list for your campaign, contact us today for a free quote and free and impartial advice}
2. Get in the zone: Make sure you are in the right frame of mind and have dedicated your time and energy to Telemarketing – prepare yourself for the session, simple things like having a glass of water to hand, make sure there are no distractions at all and ‘focus’ on your goal – i.e. how many people you will call, how many appointments you want to make – be specific – half hearted won’t do with Telemarketing.
3. Keep a Record: Make specific notes about your conversations when asked to call back, remember key things, personal things; for example if the contact was due to go away on a holiday, or anything which you can introduce as a warm opening next time you call. Remember ‘People buy from People’, your attention to detail is crucial.
4. Manners cost nothing: Always be polite all the way from the call to the receptionist to the gatekeeper to the prospect you have targeted. In other words don’t close any doors.
5. Pitch perfect: Make sure you pitch your voice correctly, we all know the ‘bombastic’ caricature of sales voice is a put off for most. Speak clearly and make sure your pitch is appropriate and concise – don’t beat about the bush and be professional.
6. Make an Impression: Remember that you have a limited time to impress and first impressions do count. You need to sound confident, the environment you work in to how you actually ‘sit’ can make a difference. So no slouching, stand up to make the calls if it helps. Experiment by saying something in your usual voice, then say the same thing but try to almost smile as you say it, you will notice a change in the intonation in your voice. This is a lot warmer than a more stilted approach.
7.Speak to the Experts: If the thought of a Telemarketing session makes you procrastinate again and again either get some Training so you can learn how to be a success, or use a Professional, but don’t suffer, you will lose more than you will ever win.
We hope you find the above useful, for those who would like any further details, just email Zoe on zoe@musepr.co.uk or call 07812 392334.
If you would like more information on the Databroker Approved Partner scheme or free, independent advice on data and direct marketing then please contact us on 0161 941 5700 or email info@data-broker.co.uk
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Muse PR offer bespoke 1-2-1 telemarketing training in Cheshire. They also provide a wealth of Telemarketing support services and have over 25 years of telemarketing experience. Zoe Watson gives us 7 handy hints on how to improve outbound prospecting.
7 tips for Telemarketing Success
1. Good Data is Key: This sounds simple, but it’s essential to have a fully cleansed listing to work on – make sure your data is correct and that all the numbers and the people on the list are actually based on the site you are calling (believe me this can waste so much time if it is not done prior to Telemarketing)
{Ed: we couldn’t agree more! Remember that databroker are data experts and will get you the best list for your campaign, contact us today for a free quote and free and impartial advice}
2. Get in the zone: Make sure you are in the right frame of mind and have dedicated your time and energy to Telemarketing – prepare yourself for the session, simple things like having a glass of water to hand, make sure there are no distractions at all and ‘focus’ on your goal – i.e. how many people you will call, how many appointments you want to make – be specific – half hearted won’t do with Telemarketing.
3. Keep a Record: Make specific notes about your conversations when asked to call back, remember key things, personal things; for example if the contact was due to go away on a holiday, or anything which you can introduce as a warm opening next time you call. Remember ‘People buy from People’, your attention to detail is crucial.
4. Manners cost nothing: Always be polite all the way from the call to the receptionist to the gatekeeper to the prospect you have targeted. In other words don’t close any doors.
5. Pitch perfect: Make sure you pitch your voice correctly, we all know the ‘bombastic’ caricature of sales voice is a put off for most. Speak clearly and make sure your pitch is appropriate and concise – don’t beat about the bush and be professional.
6. Make an Impression: Remember that you have a limited time to impress and first impressions do count. You need to sound confident, the environment you work in to how you actually ‘sit’ can make a difference. So no slouching, stand up to make the calls if it helps. Experiment by saying something in your usual voice, then say the same thing but try to almost smile as you say it, you will notice a change in the intonation in your voice. This is a lot warmer than a more stilted approach.
7.Speak to the Experts: If the thought of a Telemarketing session makes you procrastinate again and again either get some Training so you can learn how to be a success, or use a Professional, but don’t suffer, you will lose more than you will ever win.
We hope you find the above useful, for those who would like any further details, just email Zoe on zoe@musepr.co.uk or call 07812 392334.
If you would like more information on the Databroker Approved Partner scheme or free, independent advice on data and direct marketing then please contact us on 0161 941 5700 or email info@data-broker.co.uk<<<Back
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