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2nd June 2011 - 5 jolly good reasons why to use a list broker
June
2011
Buying business data or consumer data can be a daunting task, especially for those who are new to the direct marketing game. Even the old hands will benefit from using a list broker rather than doing the legwork themselves. Here are Databroker’s 5 damn good reasons why you should use the services of a list broker instead of doing all the hard work yourself.
1 Experience
It’s an old ‘un, but a good ‘un. Like all good clichés, the value of experience stands the test of time. List broker and data sourcing experience cannot be bought; it is earned through years of hard graft. All good list brokers will have been working in the direct marketing industry for most of their working years, sourcing business data and consumer data till the cows come home. A good list broker will know of all the quality b2b data and b2c data sources out there. (As well as the crap ones you need to avoid like the plague) It’s all about what you know, who you know and what you have learnt along the way.
2 Advice
Hand in hand with experience is advice. List brokers can and should advise you on your target market and method of communication. Or to put it in a more user-friendly manner – who will buy your gear and how you get to speak to them.
Your list broker will know what works and what doesn’t, they have seen it all before. A good list broker will translate your brief, suggest potential targets that you might not have considered then go away and find the best data for your campaign.
3 Variety
They say variety is the spice of life. Your list broker will have access to a vast array of data sets. Business data, consumer data, email data, sms data, niche business data and consumer data lists. From teeny tiny specific data lists you have never heard of, through to millions and millions of bog standard generic data records. So whether your campaign needs to micro target, say the FTSE contacts or you want to communicate with every business or consumer in the land, your data broker will be able to find the right list for the job.
4 Reliability
Now we all know that data can be seen as a dirty word and the industry has a bit of a cowboy reputation... And I have no doubt that there are some list brokers out there who have less than squeaky clean records. However as long as you choose a DMA Approved (Direct Marketing Association) data broker then you are on the right track. You will not be sold illegal data, you will not be flogged inappropriate data and you will not be lumped with a hefty fine and a brand in tatters for using a spam file. Be safe, be clean and protect yourself with a DMA Approved list broker – aka Databroker!
5 Value
Now I know this is the one you are all interested in. The money, the cash, the reddies. A list broker will save you money. It is a fact. They know the market value of each and every list. They know its good points and its bad points and what you should be paying for it. A list broker will not get given one price at the beginning of the month and a drastically reduced price at the end of the month. You will pay what the data is worth and not a penny more.
Now how can you argue with any of that?! Give Databroker a ring or drop us an email for friendly, free and impartial list broker advice. 0161 941 5700 info@data-broker.co.uk www.data-broker.co.uk
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1 Experience
It’s an old ‘un, but a good ‘un. Like all good clichés, the value of experience stands the test of time. List broker and data sourcing experience cannot be bought; it is earned through years of hard graft. All good list brokers will have been working in the direct marketing industry for most of their working years, sourcing business data and consumer data till the cows come home. A good list broker will know of all the quality b2b data and b2c data sources out there. (As well as the crap ones you need to avoid like the plague) It’s all about what you know, who you know and what you have learnt along the way.
2 Advice
Hand in hand with experience is advice. List brokers can and should advise you on your target market and method of communication. Or to put it in a more user-friendly manner – who will buy your gear and how you get to speak to them.
Your list broker will know what works and what doesn’t, they have seen it all before. A good list broker will translate your brief, suggest potential targets that you might not have considered then go away and find the best data for your campaign.
3 Variety
They say variety is the spice of life. Your list broker will have access to a vast array of data sets. Business data, consumer data, email data, sms data, niche business data and consumer data lists. From teeny tiny specific data lists you have never heard of, through to millions and millions of bog standard generic data records. So whether your campaign needs to micro target, say the FTSE contacts or you want to communicate with every business or consumer in the land, your data broker will be able to find the right list for the job.
4 Reliability
Now we all know that data can be seen as a dirty word and the industry has a bit of a cowboy reputation... And I have no doubt that there are some list brokers out there who have less than squeaky clean records. However as long as you choose a DMA Approved (Direct Marketing Association) data broker then you are on the right track. You will not be sold illegal data, you will not be flogged inappropriate data and you will not be lumped with a hefty fine and a brand in tatters for using a spam file. Be safe, be clean and protect yourself with a DMA Approved list broker – aka Databroker!
5 Value
Now I know this is the one you are all interested in. The money, the cash, the reddies. A list broker will save you money. It is a fact. They know the market value of each and every list. They know its good points and its bad points and what you should be paying for it. A list broker will not get given one price at the beginning of the month and a drastically reduced price at the end of the month. You will pay what the data is worth and not a penny more.
Now how can you argue with any of that?! Give Databroker a ring or drop us an email for friendly, free and impartial list broker advice. 0161 941 5700 info@data-broker.co.uk www.data-broker.co.uk
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