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26th April 2011 - Legends of Direct Marketing Part 1: The Rock
April
2011
"Finally... The Rock has come back to Databroker’s blog"
Over the next few weeks a few well known legends from screen and stage will be visiting the Databroker Blog to impart their unbound wisdom and knowledge to all of our lovely readers. We hope you enjoy our twist on the usual articles, we certainly had fun creating them! As always please let us know your feedback in the comments section or give us a call.
In part 1 of our Direct Marketing Legends series, we focus on the Great One. If The Rock was a databroker, what do you think he would do?
"It doesn’t matter what you think..." As it happens, he would highlight three areas to take a look at:
1 ) Unique Content – Headline the Main Event or Go home
The Rock would say this...Perfect lists are one thing and your databroker can sort that. Once the data is in place there is no point sending out a weedy John Cena type message to that list. You need some strong call to actions. Get your message in shape and get it strong.
"You should take your message down USP drive, to the corner of Solution and Value and book it straight into the ROI Hotel."
If your content isn’t the most electrifying content in direct marketing today, then go back to the drawing board.
2 ) Spam is the Rock Bottom
To all those little bitty spammers out there who use spidered data and illegally broadcast to the millions...and millions of Rocks fans;
“You can take your cheap ebay purchased lists, shine em up real good, turn them sideways and stick them straight up your candy ass!”
Do things legally and ethically, achieve ROI in the correct manner and speak to a professional databroker.
3 ) Don’t Wrestle with Salesmen
To all the shiny suited salespersons out there telling us how unique and fantastic your own data is....
"Know your role and shut your mouth!"
The Rock would say we know its your job to sell your own data regardless of client requirements. An impartial data broker puts the client first with an unbiased approach. Give poor data companies the People’s Elbow and find a good databroker to help plan your campaigns and improve ROI. Want impartial advice on data?
"Just bring it"
We hope you feel inspired by Databrokers Rock themed direct marketing tips. Click below to see The Rock at his electrifying best returning to the WWE!
©WWE
<<<Back
Over the next few weeks a few well known legends from screen and stage will be visiting the Databroker Blog to impart their unbound wisdom and knowledge to all of our lovely readers. We hope you enjoy our twist on the usual articles, we certainly had fun creating them! As always please let us know your feedback in the comments section or give us a call.
In part 1 of our Direct Marketing Legends series, we focus on the Great One. If The Rock was a databroker, what do you think he would do?
"It doesn’t matter what you think..." As it happens, he would highlight three areas to take a look at:
1 ) Unique Content – Headline the Main Event or Go home
The Rock would say this...Perfect lists are one thing and your databroker can sort that. Once the data is in place there is no point sending out a weedy John Cena type message to that list. You need some strong call to actions. Get your message in shape and get it strong.
"You should take your message down USP drive, to the corner of Solution and Value and book it straight into the ROI Hotel."
If your content isn’t the most electrifying content in direct marketing today, then go back to the drawing board.
2 ) Spam is the Rock Bottom
To all those little bitty spammers out there who use spidered data and illegally broadcast to the millions...and millions of Rocks fans;
“You can take your cheap ebay purchased lists, shine em up real good, turn them sideways and stick them straight up your candy ass!”
Do things legally and ethically, achieve ROI in the correct manner and speak to a professional databroker.
3 ) Don’t Wrestle with Salesmen
To all the shiny suited salespersons out there telling us how unique and fantastic your own data is....
"Know your role and shut your mouth!"
The Rock would say we know its your job to sell your own data regardless of client requirements. An impartial data broker puts the client first with an unbiased approach. Give poor data companies the People’s Elbow and find a good databroker to help plan your campaigns and improve ROI. Want impartial advice on data?
"Just bring it"
We hope you feel inspired by Databrokers Rock themed direct marketing tips. Click below to see The Rock at his electrifying best returning to the WWE!
©WWE
<<<Back
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