Help on Data Cleansing, Data Enhancements, Data Suppressions, Data Profiling and Email Appending..
Data Cleansing – Are your mailing responses falling? Is your marketing not converting to sales?
Data Suppressions - Make sure your marketing is legally correct and you are marketing to people who are receptive.
Data Enhancements / Email Appending – Let Databroker add important variables to your data such as email, turnover or consumer variables to help targeting.
Data deterioration is inevitable. Your data is arguably one of the most important assets to your company, one that can even be placed on a balance sheet. Overlooking maintenance and hygiene of your customer and prospect data is an easy way to literally throw money away.
The Scary Bit:
- 3 million people move address each year. 200,000 emigrate.
- 30% of UK emails decay every year.
- 1 in 50 Business’s will fail in 2009 and 2010
- 50,000+ people die every month
Mailing a mixed database of 10,000 records with an £1.50 mailing piece could involve throwing away over £2000 for every campaign. This of course is just the financial implications. Brand damage also results from mailing business’s and consumers at insensitive times such as bereavement. This is where the Data Suppressions service comes in handy.
The Good Bit:
The solution is easy. Databroker offers a FREE data audit; a comprehensive no obligation report delivered in less than 24 hours detailing the current hygiene of your data. Each report comes with a breakdown of costs to tackle each area of concern allowing you to pick and choose how you want to proceed. The report will even show you records that Databroker can add contact variables too, such as email. One easy document to show how Databroker can help with Cleansing, Suppressing and Enhancing your data in less than 24 hours, FREE! Move over sliced bread.
Databrokers Main Cleansing & Suppression Services
• De-Duplication / Merge
• Preference Service MPS, TPS, FPS, CTPS, BABY MPS
• Postal Address Verification (PAF)
• Business Gone Aways
• Deceased Screening ( Mortascreen, The Bereavement Register )
• Home Movers ( NCOA , GAS )
Email Broadcasting Solution
Databroker is proud to offer Email Broadcasting software for the cash conscious SME. Specifically designed to be user friendly, the solution allows a user to create an Email campaign ( both text and HTML ) within two minutes. Importantly, there is no fee to send emails, just an small annual license of £150. A perfectly crafted solution for a SME looking make regular contact with prospects or customers.
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