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Data Broker view of Panorama – Call Centres and Telemarketing

WRITTEN ON Thursday, July 5th, 2012 BY John Keating AND STORED IN
B2B Telemarketing, Data Broker

Tweet As a DMA member, I watched with interest this week’s Panorama about the state of Cold Calling and Call Centres in the UK.  The football had finished so the remote could be used again and I was expecting some hard hitting revelations and deep insight into life inside Contact Centres.  The show could (and [...]

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Secret Diary of a List Broker: Offshore call centres – dont tell me fibs…

WRITTEN ON Tuesday, February 7th, 2012 BY John Keating AND STORED IN
Secret Diary of a List Broker

Tweet As a data broker, I am a cog in the direct marketing machine and very much an advocate of ‘good’ outbound marketing.  Few can argue that there isn’t a place for successful outbound telemarketing within the marketing mix. What I can certainly argue against and make no apologies for is the current use of [...]

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