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Is email marketing still worthwhile?

WRITTEN ON Thursday, July 12th, 2012 BY John Keating AND STORED IN
Email Data, Email Marketing

Tweet Back in the late 90′s email marketing hit the industry as the latest way to get in touch with our customers and prospects.  It was fun, cheap, trackable and it worked. Fast forward 20 years and just like anything else from the 90′s (other than perhaps Take That) email marketing has lost it’s charm.  [...]

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Email Marketing; Divide and Conquer

WRITTEN ON Tuesday, November 29th, 2011 BY John Keating AND STORED IN
Email Data, Email Marketing

Tweet The 2011 DMA Email Tracking study in conjunction with fast.MAP and Alchemy Worx has found that segmentation and targeted content = happy consumers.  The annual Email Tracking Study monitors 1800 UK consumers in their experiences, perception and responses to email marketing. The number of consumers who stated that they are interested in over 50% [...]

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Email Marketing has most successful 6 months, EVER…!

WRITTEN ON Tuesday, November 8th, 2011 BY John Keating AND STORED IN
Email Data, Email Marketing, News

Tweet The results are out, according to the DMA’s 2010 Email Benchmarking report, in the second half of 2010 the email marketing industry had its most successful half-year ever recorded. The research reveals higher click through rates, an increase in email generated website traffic and more email campaigns than ever being conducted. The highlights: – [...]

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Email Marketing still number one

WRITTEN ON Tuesday, July 26th, 2011 BY John Keating AND STORED IN
Email Marketing, News

Tweet The results of eCircle’s European Social Media and Email Marketing Study show that Email Marketing is still the number one channel favoured by Marketing Decision makers across Europe. The study surveyed Marketing Decision makers in the UK, Germany, Italy, France, Spain and the Netherlands.  Companies were quizzed on the usage of a variety of [...]

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What are the top benefits Of Email Campaigns – Guest Blog from BrotherMailer

WRITTEN ON Monday, July 25th, 2011 BY John Keating AND STORED IN
Guest Blogs

Tweet Databroker have partnered with some of the most experienced and well thought of individuals in the industry to provide you with a series of guest blogs on a wide range of marketing topics.  In the next edition of our guest blogs we have the benefits of email marketing from BrotherMailer, the email marketing service [...]

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Business Email Data and Free Email Marketing Advice from Databroker

WRITTEN ON Friday, July 1st, 2011 BY John Keating AND STORED IN
B2B Data, Business Data Lists, Data Lists

Tweet Databroker will help you improve your email marketing results with free advice and quality email data lists for your campaigns.  Databroker are an impartial list broker and experts in direct marketing.  We offer guidance and data recommendations, helping your campaigns succeed with the most responsive business email data.  The Databroker ethos is to offer [...]

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Databroker Email Marketing Tips on Marketing Donut

WRITTEN ON Friday, April 1st, 2011 BY John Keating AND STORED IN
Business Data Tips, Direct Marketing Expertise, News

Tweet Read our Email Marketing tips live on the MarketingDonut blog! Marketing Donut is a resource hub which offers free advice, tools, industry news and information for small and medium sized businesses. Content is updated on a regular basis and is checked and verified by leading business support professionals and independent experts. John is a [...]

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How to market to SMEs by SMEs – They know best

WRITTEN ON Monday, February 21st, 2011 BY John Keating AND STORED IN
Direct Marketing Expertise

Tweet The SME market is of course huge. With a turnover of over £1350 billion, it’s no wonder why many of us engage in direct marketing to this lucrative sector, in fact as a whole, we spend nearly £6 billion in doing so. How much of that £6 billion could we have saved or increased [...]

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15 Tips to Maximise Email Marketing

WRITTEN ON Monday, February 7th, 2011 BY John Keating AND STORED IN
Email Marketing

Tweet Once Databroker has supplied you with your up-to-date, opted-in email list and you have the data right, there are still plenty of areas where you can really ensure that budgets are fully utilised and you are getting the most from your email campaigns. Here are 15 handy tips to help our little emails on [...]

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