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Has your data supplier sent your business to Coventry?

WRITTEN ON Friday, October 26th, 2012 BY John Keating AND STORED IN
Data Broker, Direct Marketing Expertise

Tweet Coventry in the West Midlands; A recent destination for yours truly the Data Broker Northern delegate. I arrived at Coventry Railway Station at approximately 10:00 pm in the middle of a downpour and staying true to my principles, upon arrival in Coventry City centre I headed into the first pub that I found. DATABROKER [...]

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Email Marketing; Divide and Conquer

WRITTEN ON Tuesday, November 29th, 2011 BY John Keating AND STORED IN
Email Data, Email Marketing

Tweet The 2011 DMA Email Tracking study in conjunction with fast.MAP and Alchemy Worx has found that segmentation and targeted content = happy consumers.  The annual Email Tracking Study monitors 1800 UK consumers in their experiences, perception and responses to email marketing. The number of consumers who stated that they are interested in over 50% [...]

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Toothless TPS…?

WRITTEN ON Wednesday, June 29th, 2011 BY John Keating AND STORED IN
Direct Marketing Expertise

Tweet  As a DMA registered list broker, TPS Suppressions and good data ethics are the norm to Databroker.  They are so much part of our daily routine that we spare it little thought. So it always comes as a bit of a shock to learn about blatant TPS abuse.  TPS abuse is disappointing, TPS indifference [...]

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Its our birthday, we gonna party like its our birthday

WRITTEN ON Thursday, June 2nd, 2011 BY John Keating AND STORED IN
News

Tweet We made it… the grand old age of two.  This might not sound like a big deal.  But surviving and even thriving, through the biggest recession in living memory is a massive achievement of which we are hugely proud. Two years ago today Databroker was born, since then we have built up a loyal [...]

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Business Data Lists: Databroker Jargon Buster

WRITTEN ON Tuesday, March 8th, 2011 BY John Keating AND STORED IN
Business Data Tips

Tweet Business to Business data, it is a tricky language full of confusing acronyms and colloquialisms. For the uninitiated, data purchasing can go horribly wrong, with the end result being a failed campaign and wasted marketing budget. A bit like ending up with the sheep testicle stew rather than delicious rack of lamb on your [...]

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Databroker Joins the Direct Marketing Association!

WRITTEN ON Monday, February 28th, 2011 BY John Keating AND STORED IN
Direct Marketing Expertise, News

Tweet Here at Databroker we are proud to announce that we are now members of The Direct Marketing Association (DMA). The DMA is dedicated to protecting consumers from unethical behaviour and enhancing trust and confidence in the direct marketing industry. The DMA is the largest marketing trade association in Europe and DMA Membership is the [...]

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15 Tips to Maximise Email Marketing

WRITTEN ON Monday, February 7th, 2011 BY John Keating AND STORED IN
Email Marketing

Tweet Once Databroker has supplied you with your up-to-date, opted-in email list and you have the data right, there are still plenty of areas where you can really ensure that budgets are fully utilised and you are getting the most from your email campaigns. Here are 15 handy tips to help our little emails on [...]

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