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NESSIE & Ethics in Marketing; Databroker seeks the truth behind data

WRITTEN ON Monday, April 15th, 2013 BY John Keating AND STORED IN
Marketing Data

Tweet Our favourite news story of the week.  Loch Ness Monster:  Is Nessie just a tourist conspiracy? http://www.bbc.co.uk/news/uk-scotland-22125981 “Och aye, yu canne be serious…Nessie is real.”  I hear you cry…(or hoot from your Bagpipes) The believers maintain that Nessie is a left over from the days of the dinosaurs.  That somehow a large or family [...]

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Bad news travels fast…

WRITTEN ON Wednesday, March 27th, 2013 BY John Keating AND STORED IN
Data Broker, Marketing Data

Tweet Manage your reputation with accurate marketing data from Data Broker After attending a McDonalds in Hampshire this week, two police officers were chastised for seemingly parking in a disabled bay whilst they picked up a Big Mac and fries.  This was how the event was reported and of course the press soon hatched on [...]

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Databroker: Naked Data Series

WRITTEN ON Friday, March 15th, 2013 BY John Keating AND STORED IN
Naked Data Series

Tweet Stand up, sit down; Business Data World v Real World You know from previous blogs that I’m always treating Mrs Data Broker.  At the weekend we went to a posh fundraising do! This was the sort of event where you need re-mortgage your house before you go; £60 a ticket, plus drinks, plus raffle [...]

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Databroker Meets the Stars: Brian May

WRITTEN ON Wednesday, March 13th, 2013 BY John Keating AND STORED IN
Direct Marketing Expertise

Tweet Not just a star, this time I the Databroker Northern Delegate met a superstar.  The greatest guitarist of all time, the man who wrote the guitar solo on Bohemian Rhapsody and the only man to ever play a guitar solo from the roof of Buckingham Palace.  Rock Super God, PhD Astrophysicist and friend of [...]

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A Cheshire Cheese Sandwich & a pint of Boddingtons (draught not fizzy keg) please; The value in segmenting your direct marketing messages

WRITTEN ON Wednesday, February 20th, 2013 BY John Keating AND STORED IN
Data Broker, Direct Marketing Expertise

Tweet Upon on a visit to a local supermarket I was horrified to discover that they no longer sell Cheshire Cheese. “Le roi des fromages” the connoisseur choice. Admittedly I live in a geographical location where the natives prefer their food processed, fried and dyed orange, but until recently Cheshire Cheese was freely available.  Yes [...]

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This Valentines Day buy the business you love something it really needs; New Data from Databroker

WRITTEN ON Thursday, February 14th, 2013 BY John Keating AND STORED IN
Data Broker, Marketing Data

Tweet Its St Valentines season…The Joys. Another superficial custom imposed on the General Public by the Retail shopping industry.  Just after you have struggled to pay for Christmas, you are hit with yet further demands on your wallet as you are forced to source a gift for your significant other.  Once again people are dragged [...]

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Don’t Horse Around with your Marketing Database

WRITTEN ON Monday, February 11th, 2013 BY John Keating AND STORED IN
Marketing Data

Tweet Data Broker provide impartial advice regarding marketing data, databases and direct marketing to help businesses source quality data products that support their sales and marketing initiatives.  We don’t own any marketing databases, and we are not tied to any one particular data owner.  No waffle, no filler and nothing pretending to be Fillet when [...]

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Who is the biggest, and who is the best? Whose data will help your business stand out from the rest

WRITTEN ON Thursday, January 17th, 2013 BY John Keating AND STORED IN
Marketing Data

Tweet Databroker helps you weigh up quality v quantity Last weekend’s “clash of the titans” was of course the Manchester United v Liverpool match at Old Trafford.  Prior to the match, Liverpool striker Daniel Sturridge made a claim that I am sure would have interested Herr Sigmund Freud . “There is no bigger club than [...]

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Databroker Naked Data; Data List Guarantees

WRITTEN ON Friday, December 14th, 2012 BY John Keating AND STORED IN
Data Broker, Data Lists

Tweet Data Lists “guaranteed” to make you rich Sounds good doesn’t it?  All you have to do is buy an off-the-shelf data list with “guaranteed results”, send out an email and then lie back in your faux-leather director’s chair and wait for the phone to ring with orders.  And wait………………………and wait………………… (Fast forward two weeks)………………and [...]

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Databroker: Naked Data Series

WRITTEN ON Wednesday, December 12th, 2012 BY John Keating AND STORED IN
Data Broker, Marketing Data

Tweet Is your Data sales person always telling the truth? We all know that honesty is the best policy, however if you’ve got the end of the month looming and that all important sales target to hit; what’s an odd white lie between salesman and potential customer?  It may seem innocuous at the time, but the net [...]

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