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Secret Diary of a List Broker « Previous Entries

Secret Diary of a List Broker – Partridge was ahead of his time…

WRITTEN ON Friday, April 20th, 2012 BY John Keating AND STORED IN
Secret Diary of a List Broker

Tweet What in the blue hell is going on with the dire bilge that is TV these days?  Ok so there are some real gems out there such as Game of Thrones, Homeland, Sky Sports News of course.  But then there seems to be a gap in the listings.  It seems that between 8pm and [...]

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Secret Diary of a List Broker: Offshore call centres – dont tell me fibs…

WRITTEN ON Tuesday, February 7th, 2012 BY John Keating AND STORED IN
Secret Diary of a List Broker

Tweet As a data broker, I am a cog in the direct marketing machine and very much an advocate of ‘good’ outbound marketing.  Few can argue that there isn’t a place for successful outbound telemarketing within the marketing mix. What I can certainly argue against and make no apologies for is the current use of [...]

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Secret Diary of a List Broker – Bye Bye PPI

WRITTEN ON Tuesday, November 22nd, 2011 BY John Keating AND STORED IN
Fun Stuff, Secret Diary of a List Broker

Tweet 22/11/11 Secret Diary Note – for all of you companies trying desparately to jump on the PPI bandwagon, conducting telemarketing campaigns with pre-recorded messages this one is for you: NO: PPI IS NOT AN IMPORTANT ANNOUNCEMENT.   You are also not consumer champions even if you do put little clipart trophies on your adverts. Databroker [...]

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Secret Diary of a list broker – be on your guard when buying B2B data and B2C data

WRITTEN ON Thursday, November 17th, 2011 BY John Keating AND STORED IN
Secret Diary of a List Broker

Tweet 17/11/11 We get many emails from dubious companies offering data.  We can spot them a mile away and more than anything, they make us chuckle.   But of course there is a serious side; these companies exist because innocent people are being duped by their sales pitch and/or dazzled by the seemingly amazing “cost effectiveness” [...]

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Secret Diary of a List Broker – Like a bad penny…

WRITTEN ON Friday, September 30th, 2011 BY John Keating AND STORED IN
Fun Stuff, Secret Diary of a List Broker

Tweet Guess who has turned up again?  Get me Guinness on the phone.  Surely it’s official now, this is the longest Closing Down Sale EVER! ( ahem ) Regular readers may remember from a previous Secret Diary on August the 3rd (read it here) that a certain business data company is giving away their business [...]

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Yet another “Leading B2B Data Provider” – Secret diary of a list broker

WRITTEN ON Tuesday, August 16th, 2011 BY John Keating AND STORED IN
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Tweet 16/08/11 Dear Diary How boring is it to see all these so called B2B data experts and companies spring up – a new company appears nearly every day.  Perhaps Panorama should have investigated them instead of direct mail! Just today have I seen yet another newcomer to the industry claim to the “UK’s Premier Provider [...]

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Secret Diary of a List Broker – Supply and Deliver; your money or your life

WRITTEN ON Friday, August 5th, 2011 BY John Keating AND STORED IN
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Tweet 5th August. Delivery charges.  I mean what in tarnation is it all about? If I was to do a Data and Lists Infographic based on Monoply – it would be on the Super Tax spot.  That sodding space just before the station and after Whitechapel that you cant help but land on (just when [...]

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Secret Diary of a List Broker – Guess who’s back, back again…

WRITTEN ON Thursday, August 4th, 2011 BY John Keating AND STORED IN
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Tweet 3rd August Woohoo – one of my “favourite” data suppliers is back. Oh yes.  I just got their latest email today.  I was getting a bit worried as I hadn’t heard from them since the start of June.  I love getting this crazy stuff in my inbox, you literally couldn’t make half of it [...]

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Secret Diary of a List Broker – The Disappointing Demise of LinkedIn Groups

WRITTEN ON Tuesday, August 2nd, 2011 BY John Keating AND STORED IN
Fun Stuff, Secret Diary of a List Broker

Tweet 2nd August Dear Diary, LinkedIn is a great resource and one of the last bastions of social media and networking that isn’t massively dilluted. I used to really like it and how there were fantastic groups that I can could talk with, discuss industry issues, network, make fantastic contacts, air grievances and bounce ideas [...]

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Secret Diary of a List Broker

WRITTEN ON Thursday, June 30th, 2011 BY John Keating AND STORED IN
Fun Stuff, Secret Diary of a List Broker

Tweet 29/06/11 Dear Diary, I have got to get this off my chest Part and parcel of what I do is spending a lot of time offering free list broker advice to prospective clients. Companies ring up and I will do everything I can to help them with their data & direct marketing and calls [...]

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