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Email Marketing

Databroker Advice; Go Digital with Email Marketing

WRITTEN ON Tuesday, January 29th, 2013 BY John Keating AND STORED IN
Data Broker, Email Marketing

Tweet So last week, winter finally arrived and the country ground to a halt. It is not that the British can’t handle the cold weather the fact is that we can’t handle any weather.  When it’s hot we burn, the reservoirs dry up, hosepipes are banned, petrol prices go up, farmers crops fail, and food [...]

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Is email marketing still worthwhile?

WRITTEN ON Thursday, July 12th, 2012 BY John Keating AND STORED IN
Email Data, Email Marketing

Tweet Back in the late 90′s email marketing hit the industry as the latest way to get in touch with our customers and prospects.  It was fun, cheap, trackable and it worked. Fast forward 20 years and just like anything else from the 90′s (other than perhaps Take That) email marketing has lost it’s charm.  [...]

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Email Marketing; Divide and Conquer

WRITTEN ON Tuesday, November 29th, 2011 BY John Keating AND STORED IN
Email Data, Email Marketing

Tweet The 2011 DMA Email Tracking study in conjunction with fast.MAP and Alchemy Worx has found that segmentation and targeted content = happy consumers.  The annual Email Tracking Study monitors 1800 UK consumers in their experiences, perception and responses to email marketing. The number of consumers who stated that they are interested in over 50% [...]

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Email Marketing has most successful 6 months, EVER…!

WRITTEN ON Tuesday, November 8th, 2011 BY John Keating AND STORED IN
Email Data, Email Marketing, News

Tweet The results are out, according to the DMA’s 2010 Email Benchmarking report, in the second half of 2010 the email marketing industry had its most successful half-year ever recorded. The research reveals higher click through rates, an increase in email generated website traffic and more email campaigns than ever being conducted. The highlights: – [...]

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Email Appending with Databroker

WRITTEN ON Tuesday, August 9th, 2011 BY John Keating AND STORED IN
Email Marketing

Tweet First things first, let’s cut the jargon, Email Appending simply involves taking your existing contact databases and adding or updating the record with the correct email address for that contact.  Simple. It is a fact of life that despite your best efforts, your databases will not be 100% correct.  Whether it be due to [...]

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Email Marketing still number one

WRITTEN ON Tuesday, July 26th, 2011 BY John Keating AND STORED IN
Email Marketing, News

Tweet The results of eCircle’s European Social Media and Email Marketing Study show that Email Marketing is still the number one channel favoured by Marketing Decision makers across Europe. The study surveyed Marketing Decision makers in the UK, Germany, Italy, France, Spain and the Netherlands.  Companies were quizzed on the usage of a variety of [...]

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15 Tips to Maximise Email Marketing

WRITTEN ON Monday, February 7th, 2011 BY John Keating AND STORED IN
Email Marketing

Tweet Once Databroker has supplied you with your up-to-date, opted-in email list and you have the data right, there are still plenty of areas where you can really ensure that budgets are fully utilised and you are getting the most from your email campaigns. Here are 15 handy tips to help our little emails on [...]

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