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Direct Marketing Expertise « Previous Entries

Databroker Meets the Stars: Brian May

WRITTEN ON Wednesday, March 13th, 2013 BY John Keating AND STORED IN
Direct Marketing Expertise

Tweet Not just a star, this time I the Databroker Northern Delegate met a superstar.  The greatest guitarist of all time, the man who wrote the guitar solo on Bohemian Rhapsody and the only man to ever play a guitar solo from the roof of Buckingham Palace.  Rock Super God, PhD Astrophysicist and friend of [...]

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A Cheshire Cheese Sandwich & a pint of Boddingtons (draught not fizzy keg) please; The value in segmenting your direct marketing messages

WRITTEN ON Wednesday, February 20th, 2013 BY John Keating AND STORED IN
Data Broker, Direct Marketing Expertise

Tweet Upon on a visit to a local supermarket I was horrified to discover that they no longer sell Cheshire Cheese. “Le roi des fromages” the connoisseur choice. Admittedly I live in a geographical location where the natives prefer their food processed, fried and dyed orange, but until recently Cheshire Cheese was freely available.  Yes [...]

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If you need a job doing well ask an expert; If you need an impartial data expert, ask Databroker

WRITTEN ON Tuesday, November 27th, 2012 BY John Keating AND STORED IN
Data Broker, Direct Marketing Expertise

Tweet Data Broker’s favourite news story from the last week: Dundee man accused of ‘recklessly producing household electricity’ “Charles McKenzie is alleged to have rigged up a “dangerous transformer assembly” at his flat in Dundee’s Dudhope Court to generate power.  Mr McKenzie, 55, was not at Dundee Sheriff Court to face the charge of culpable [...]

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Has your data supplier sent your business to Coventry?

WRITTEN ON Friday, October 26th, 2012 BY John Keating AND STORED IN
Data Broker, Direct Marketing Expertise

Tweet Coventry in the West Midlands; A recent destination for yours truly the Data Broker Northern delegate. I arrived at Coventry Railway Station at approximately 10:00 pm in the middle of a downpour and staying true to my principles, upon arrival in Coventry City centre I headed into the first pub that I found. DATABROKER [...]

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Data Broker Meets the Stars 2: Father Stone from Father Ted

WRITTEN ON Thursday, August 16th, 2012 BY John Keating AND STORED IN
Direct Marketing Expertise, Fun Stuff

Tweet A lesson in Direct Marketing Living the dream Data Broker Northern Team once again meets the stars.  Avid readers of our blog will recall the occasion that Hollywood superstar Sanny Van Heteren sat next to me on a plane but this week I met Michael Redmond, comedy legend and the genius behind Father Stone, after [...]

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Databroker 3D’s; Databroker, Direct Marketing and Detroit

WRITTEN ON Friday, June 8th, 2012 BY John Keating AND STORED IN
Data Broker, Direct Marketing Expertise

Tweet Branding Hierarchies, and to how to give your message that extra punch The Databroker northern team are on manoeuvres in the US.  Over the next week we will therefore be presenting a series of data broking and direct marketing blogs from the other side of the big pond.  Two countries separated by a common [...]

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Sales & Marketing need to work together – Blog live on Marketing Donut

WRITTEN ON Thursday, November 10th, 2011 BY John Keating AND STORED IN
Direct Marketing Expertise, Leading Expertise

Tweet Calling all Sales and Marketing departments: If you work together you WILL be more successful!  Databroker has put together our four top tips on how to improve interdepartmental relationships.  Read our Sales and Marketing  blog live on the MarketingDonut blog! Marketing Donut is a resource hub which offers free advice, tools, industry news and information for small [...]

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Sales and Marketing: Believe it or not you are on the same side!

WRITTEN ON Thursday, September 15th, 2011 BY John Keating AND STORED IN
Direct Marketing Expertise, Leading Expertise

Tweet The Sales Team and The Marketing Department: often at loggerheads, always playing the blame game and usually situated at different ends of the office.  Why?  The benefits of these two vital cogs working together are numerous and far reaching.  Read on for Databroker’s top 4 tips on how to improve those inter-departmental relationships: Databroker’s [...]

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Get the service you deserve when purchasing data lists – Blog Live on Marketing Donut

WRITTEN ON Tuesday, July 19th, 2011 BY John Keating AND STORED IN
Direct Marketing Expertise

Tweet Databroker has put together the six most common sales tricks you need to avoid when purchasing data lists. Read our “Mary Portas“ blog live on the MarketingDonut blog! Marketing Donut is a resource hub which offers free advice, tools, industry news and information for small and medium sized businesses. Content is updated on a [...]

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Toothless TPS…?

WRITTEN ON Wednesday, June 29th, 2011 BY John Keating AND STORED IN
Direct Marketing Expertise

Tweet  As a DMA registered list broker, TPS Suppressions and good data ethics are the norm to Databroker.  They are so much part of our daily routine that we spare it little thought. So it always comes as a bit of a shock to learn about blatant TPS abuse.  TPS abuse is disappointing, TPS indifference [...]

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