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B2B Telemarketing

Data Broker view of Panorama – Call Centres and Telemarketing

WRITTEN ON Thursday, July 5th, 2012 BY John Keating AND STORED IN
B2B Telemarketing, Data Broker

Tweet As a DMA member, I watched with interest this week’s Panorama about the state of Cold Calling and Call Centres in the UK.  The football had finished so the remote could be used again and I was expecting some hard hitting revelations and deep insight into life inside Contact Centres.  The show could (and [...]

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It’s raining customers because of your telephone manner!

WRITTEN ON Monday, July 2nd, 2012 BY John Keating AND STORED IN
B2B Telemarketing

Tweet Why would anyone in their right mind book tickets to go to an outdoor festival in June or July?!  It is almost guaranteed to rain heavily when the following words are mentioned: Wimbledon, festival or Bank Holiday.  Britons are slowly coming round to realising that the “summer months” will soon be known as the [...]

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Telemarketing is viewed as critical for B2B Marketing Success

WRITTEN ON Thursday, January 26th, 2012 BY John Keating AND STORED IN
B2B Telemarketing

Tweet A massive 84% of B2B brands view telemarketing as “important” and above, with a huge 60% of those stating that telemarketing was with “Critical” or “Very Important” to their organisations.  Here at Databroker we tend to agree! According to a new survey conducted by B2B Marketing Magazine in association with The Telemarketing Company, telemarketing [...]

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