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Archive for April, 2012

7 Tips for Telemarketing Success – Guest post from Muse PR

WRITTEN ON Friday, April 27th, 2012 BY John Keating AND STORED IN
Databroker Approved Partners, Guest Blogs

Tweet Today we have another great Guest Blog from one of our Databroker Approved Partners: Muse PR.  Muse PR offer bespoke 1-2-1 telemarketing training in Cheshire.  They also provide a wealth of Telemarketing support services and have over 25 years of telemarketing experience.  Zoe Watson gives us 7 handy hints on how to improve outbound prospecting. [...]

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Data Broker | Marketing Madness from the Royal Mail | Databroker

WRITTEN ON Tuesday, April 24th, 2012 BY John Keating AND STORED IN
Data Broker

Tweet Next week sees the Royal Mail increase the cost of First Class Stamps by 14 pence to 60 pence. An increase of over 36%, with Second class stamps also increasing by 14 pence to 50 pence, a 38% increase.  http://www.bbc.co.uk/news/business-17522500. The rationale behind the increases is that as less letters are now being posted, the [...]

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Mamma Weer all Crazee Now; Data Brokers in the 1970’s

WRITTEN ON Monday, April 23rd, 2012 BY John Keating AND STORED IN
Data Broker

Tweet The 1970’s: A great decade in many ways.  Era defining cars such as the Cortina, the Capri, the Allegro and the Toledo.  Mouth Watering foods for example, the Arctic Roll, the Vol au vent and Fondue.  And monster globe-trekking, stadium-filling, rock bands such Queen, Led Zeppelin and top of the tree…Slade.  However compared to [...]

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Secret Diary of a List Broker – Partridge was ahead of his time…

WRITTEN ON Friday, April 20th, 2012 BY John Keating AND STORED IN
Secret Diary of a List Broker

Tweet What in the blue hell is going on with the dire bilge that is TV these days?  Ok so there are some real gems out there such as Game of Thrones, Homeland, Sky Sports News of course.  But then there seems to be a gap in the listings.  It seems that between 8pm and [...]

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Data Broker | The Apprentice 2012 | Databroker

WRITTEN ON Thursday, April 19th, 2012 BY John Keating AND STORED IN
Data Broker

Tweet At data broker we love the Apprentice.  The theme on last weeks show was junk, and the candidates  were on top form.  “We’re selling crap”, “we’re tarting it up”, and “we’re adding value to someone elses crap”.  Dwayne also came out with the immortal line “Never look a gift horse in the eye” – [...]

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SMS Data from Data Broker – Domino’s sales hit £1m a week with mobile transactions

WRITTEN ON Tuesday, April 3rd, 2012 BY John Keating AND STORED IN
SMS Data

Tweet marketingweek.co.uk reported recently that over half of Dominos UK sales are now via e-commerce and they took over £1million in sales in a single week through mobile and app based transactions alone.  The digitally savvy company (with over 520,000 facebook fans) has enjoyed a 9% growth year on year and highlights that SMS marketing and [...]

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