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Archive for November, 2011

Email Marketing; Divide and Conquer

WRITTEN ON Tuesday, November 29th, 2011 BY John Keating AND STORED IN
Email Data, Email Marketing

Tweet The 2011 DMA Email Tracking study in conjunction with fast.MAP and Alchemy Worx has found that segmentation and targeted content = happy consumers.  The annual Email Tracking Study monitors 1800 UK consumers in their experiences, perception and responses to email marketing. The number of consumers who stated that they are interested in over 50% [...]

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Solicitor Mailing Lists from Databroker

WRITTEN ON Wednesday, November 23rd, 2011 BY John Keating AND STORED IN
B2B Data

Tweet Databroker is pleased to announce they have access to a DMA approved specialist solicitor mailing list supplier. Solicitor mailing lists and solicitor mailing data from Databroker can help you target individuals in the legal profession and get your products & services in front of over 42,000 solicitor contacts. This B2B data is of premium quality [...]

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Secret Diary of a List Broker – Bye Bye PPI

WRITTEN ON Tuesday, November 22nd, 2011 BY John Keating AND STORED IN
Fun Stuff, Secret Diary of a List Broker

Tweet 22/11/11 Secret Diary Note – for all of you companies trying desparately to jump on the PPI bandwagon, conducting telemarketing campaigns with pre-recorded messages this one is for you: NO: PPI IS NOT AN IMPORTANT ANNOUNCEMENT.   You are also not consumer champions even if you do put little clipart trophies on your adverts. Databroker [...]

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Secret Diary of a list broker – be on your guard when buying B2B data and B2C data

WRITTEN ON Thursday, November 17th, 2011 BY John Keating AND STORED IN
Secret Diary of a List Broker

Tweet 17/11/11 We get many emails from dubious companies offering data.  We can spot them a mile away and more than anything, they make us chuckle.   But of course there is a serious side; these companies exist because innocent people are being duped by their sales pitch and/or dazzled by the seemingly amazing “cost effectiveness” [...]

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Future is Bright for Direct Mail

WRITTEN ON Tuesday, November 15th, 2011 BY John Keating AND STORED IN
News

Tweet Research shows that the future is bright for the Direct Mail Industry Annual research conducted by fast.Map on behalf of TNT Post UK has showed a positive outlook for the future of the Direct Mail industry.  The results come from a study of marketers and consumers combined with a survey conducted by TNT Post [...]

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PR Mailing Lists from Databroker

WRITTEN ON Friday, November 11th, 2011 BY John Keating AND STORED IN
B2B Data

Tweet PR mailing lists and PR contacts can be quite difficult to get hold of as many business data providers focus on gathering the senior decision maker or MD contacts only, neglecting other business functions such as PR.  Databroker is pleased to announce they have access to a DMA approved specialist PR data and PR [...]

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Sales & Marketing need to work together – Blog live on Marketing Donut

WRITTEN ON Thursday, November 10th, 2011 BY John Keating AND STORED IN
Direct Marketing Expertise, Leading Expertise

Tweet Calling all Sales and Marketing departments: If you work together you WILL be more successful!  Databroker has put together our four top tips on how to improve interdepartmental relationships.  Read our Sales and Marketing  blog live on the MarketingDonut blog! Marketing Donut is a resource hub which offers free advice, tools, industry news and information for small [...]

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Email Marketing has most successful 6 months, EVER…!

WRITTEN ON Tuesday, November 8th, 2011 BY John Keating AND STORED IN
Email Data, Email Marketing, News

Tweet The results are out, according to the DMA’s 2010 Email Benchmarking report, in the second half of 2010 the email marketing industry had its most successful half-year ever recorded. The research reveals higher click through rates, an increase in email generated website traffic and more email campaigns than ever being conducted. The highlights: – [...]

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